ProspectSoft Targets Act, Goldmine, Maximizer and Super Office

ProspectSoft targets Act, GoldMine, Maximizer and Super Office Upgrades with aggressive marketing and trade-up offers!

During the last quarter of 2004, ProspectSoft was running a new marketing offensive aimed at accelerating the growth of its CRM software market share in the UK.

ProspectSoft's strong alliance with the main UK accounting system vendors, including Pegasus, Exchequer and Access, has already led to a growing share of the UK CRM software market moving from the traditional 'stand-alone' CRM software and Contact Management System to its Integrated CRM Software Suite. The ProspectSoft CRM Software Trade-up offer is aimed at replacing Act, GoldMine, Maximizer and Super Office installations in the UK. It offers these CRM software users an opportunity to trade-up to the ProspectSoft Customer Relationship Management (CRM) and Mobile CRM Software Deployment out of the box and from a single source.

The ProspectSoft CRM software trade-up programme enables Act, GoldMine, Maximizer and Super Office users to more easily afford the change by offering a trade-up of their existing CRM software systems against purchases of ProspectSoft CRM Software. This, combined with the lower cost of ownership associated with an integrated solution should provide a very real incentive to upgrade.

"Customers have for many years had to cope with islands of information in different systems that wouldn't talk to each other". says Andrew Ardron, Managing Director of ProspectSoft. "For customers who are frustrated with the lack of integration and mobility in their existing systems, this trade-up offer provides a cost-effective access to more scalable CRM software solutions.

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