Mobile CRM Increases Sales Revenues

ProspectSoft CRM's mobile solution paves the way for Broxap to experience significant growth

Broxap is a rapidly growing UK manufacturer of Street Furniture such as bicycle sheds, litter bins and cloakroom furnishings. With more than 200 employees in the UK, turnover in 2005 was over £13 million, and a 40% increase on this is expected over the next 12 months.

Key facts Industry: Manufacturing/    Construction No of employees: >200 No previous CRM software

Priorities for CRM Software Powerful and transparent    quotation engine 100-percent scalable mobility Field based users can access    customer information on the road Ensure follow up of sales    enquiries

According to IT Manager Ian Callaghan, an ever-increasing requirement was to gain much more operational transparency within the sales teams to help them adequately advise their customers and close deals on site.
One Major benefit of ProspectSoft CRM to Broxap is the transparency

and efficiency the quotation functions bring to Broxap's quotation process. The field-based force can now monitor the progress of quotations on site, and can directly review sales figures and other customers activities. In addition, the head office is always aware of its field team's latest activities.

Producing quotations and allocating    one or more of them to the    respective projects ensures    consistency in prices offered and    avoids duplication. Following these up    via ProspectSoft recalls is made    significantly more efficient with    ProspectSoft CRM.

CRM Software Details No of Sites: 3 No of Network Users: 73 No of Mobile users: 24 No of Modules: 14

Due to the automated order-entry, accuracy has dramatically improved:    quotations can be reproduced simply by duplication of the original or using    specific document templates.

Marketing Campaigns are considerably more targeted and effective.    Existing and potential customers are selected by various categories    (geographical area, role codes, etc.)

 

Since the initial implementation of ProspectSoft CRM in 2001, Broxap has experienced rapid growth. Consequently, they have had to extend the ProspectSoft CRM implementation on a much broader level. The outstanding flexibility of the ProspectSoft system has allowed the number of modules in place to double from 7 to 14. Licenses for network and mobile devices have also grown, the former from 6 to 73, and the latter from 2 to 24. Today, ProspectSoft CRM 5.10 supports three sites as well as the entire field sales force at Broxap.

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