Baxa Ltd Implements ProspectSoft CRM Software Solution

ProspectSoft CRM software optimises Baxa’s sales and support activities throughout Europe, Middle East and Africa.

Baxa Ltd in Ascot, Berkshire, is a subsidiary of Baxa Corporation of Englewood, Colorado USA.

The company supplies pumps, oral liquid dispensers, infusion and IV devices to hospitals and medical facilities in Europe, the Middle East and Africa (EMEA). Sales and support activities are managed from Ascot, with a sales office in Denmark and three other mobile sales and technical staff across the region. Up to the beginning of 2002, Baxa used Maximizer CRM software to manage its EMEA contacts.

Key facts Industry: Medical Equipment Supplier No of staff: 25 Accounting System: Access Dimensions Previous CRM Software: Maximizer

By the end of 2001 it was clear that Maximizer could no longer meet Baxa’s CRM needs because of its inflexible structure, lack of accounting software integration and restricted mobile capability. Baxa reviewed various products like Act!™ and Goldmine™ but they too, could not meet the specific requirements for users in the office and on the move to manage sales and after-sales activities.

The US parent had deployed Pivotal™ CRM Solution, but this was perceived as overkill for EMEA operations, so in April 2002, the installation of ProspectSoft CRM software in Ascot began, for four main reasons:

• ProspectSoft CRM Software provides real mobile access for remote users to take orders off-line and to check stock.
• The CRM System integrates seamlessly with Access Dimensions, enabling office and field-based users to access information in the sales ledger
• ProspectSoft CRM Solution can pass information to and from other Database Systems, including Pivotal CRM System in the US headquarters.
• The CRM Software is flexible enough to enable Baxa to customise the user interface and to meet the company's specific needs

Since the implementation of their CRM System, Baxa has had much more effective management of sales and support activities, from logging and tracking new enquiries to handling after-sales customer problems. Information flow between the UK and Danish offices, to and from mobile users accross the region, as well as to and from the headquarters in Colorado, is now smooth and reliable.