Key
CRM Software Objectives |
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In September 2001,
Mayflower installed Pegasus Opera and was seeking
a suitable CRM software system to integrate with
it. Management realised the necessity to become much
more customer
focused, to defend against products from countries
with a much lower cost base. Systems like Act!, Maximizer
and Goldmine were evaluated, but were found lacking
in either cost-effectiveness of fitness for purpose. |
Key facts
- Industry: Manufacturer of
glass giftware
- No of staff: 45
- Accounting System: Pegasus
Opera
- No previous CRM software
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Priorities
for CRM Software
- Hierarchical customer record structure
- Rapid logging, allocating and tracking
of customer enquiries
- Close integration with Pegasus Opera
and MS Office
|
| In July 2002, the
company installed a ProspectSoft CRM software system,
configured with 6 modules,
to manage all customer and sales activities, for
the following reasons:
• The hierarchical structure
of ProspectSoft CRM Software gives users instant access to details of
all customers and contacts, site-by-site |
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|
• The CRM system can log all postal, telephone or email enquiries from customers, then locate the nearest stockist using post-code look-up facilities
• ProspectSoft
CRM solution integrates closely with Pegasus
Opera to access sales ledger account information
and to check stock levels
• Close integration with
MS Word, Excel and Outlook allows users to
generate and manage customer correspondence,
particularly
letters, faxes and emails
|
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Benefits
of ProspectSoft CRM Software Solution |
| |
Mayflower
Glass's move from a product-driven to a "customer-centric"
company was greatly assisted by the implementation
of prospectSoft CRM Software. In future, the company
wants to exploit more of the system's inherent capabilities
of sophisticated analysis and reporting. These can
provide management with information
|
CRM
Software Details
- No of Sites: 1
-
No of Network
Users: 3
-
No of Modules: 6
-
Installation: 07/02
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such
as which
customers buy which products through which sales
outlets, to support decisions about where Mayflower
Glass should concentrate its sales and promotion
activities. |
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