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58 articles in "Web & eCommerce".

4 simple steps to generate more leads from your website

By Francesca Firth on Wed 04 June 2014 in Web & eCommerce

98% of all companies have a website but only 5% of website visitors will ever actually contact you. 

Internet trading, 1 step forwards, 2 steps back?

By Stuart McLaren on Thu 08 May 2014 in Web & eCommerce

I speak to many businesses who tell me ‘that’s very interesting Stuart, but our business really isn’t suitable for trading online’. The truth is that this is rarely the case, the issue is more about the perception of trading online.

Top 5 eCommerce lessons from around the world

By Francesca Firth on Thu 08 May 2014 in Web & eCommerce

The B2B sector often finds itself following the trends set by B2C markets. However, a recent report from Forrester suggests that in the very near future B2B eCommerce will secure its place online and may even outperform B2C in terms of growth.

The no.1 tip that will help you increase your online sales

By Victoria Dyke on Thu 24 April 2014 in Web & eCommerce

Last year it was reported that B2B eCommece sales were more than twice the size of B2C, smashing all predictions in 2013.

The websites consumers love (and the ones they don’t)

By Francesca Firth on Thu 24 April 2014 in Web & eCommerce

An online retailer’s success can be measured in a number of ways. If you look at volume of sales for example then you would see the likes of Argos, Play.com, Tesco and of course Amazon UK stealing the top spot of the Brits most popular online retailer.

SEO Part 4: Thinking outside your site

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

The last in our series of SEO best practice articles... 

SEO Part 3: Getting the foundations right and developing your architecture

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

SEO can be broken down into 2 main categories, on and off site...

SEO Part 2: Content is King

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

Once your site is built for SEO it is important to get the content right. Website content should be updated on a regular basis. If Google’s spiders see that your information has been left to go stale they will not visit as often causing your position in the rankings to slide. But what content do you need to put on your site?

SEO Part 1: The very basics

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

SEO is huge. Whole agencies are now created dedicated to the marketing discipline of SEO, but for small businesses who don’t have the resources to employ a dedicated SEO guru or to outsource to an agency SEO best practice can be a complete minefield.

What to Watch – Top 4 eCommerce predictions for 2014

By Francesca Firth on Tue 21 January 2014 in Web & eCommerce

2013 saw a record number of online sales in December and highlighted the beginning of a few new trends for us to watch out for in 2014. 

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