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3 Reasons Why RFM is a Game Changer for Product Businesses

By Jessica Nash on Fri 31 March 2023 in CRM

3 Reasons Why RFM is a Game Changer for Product Businesses

RFM was first introduced almost 30 years ago and, despite the concept being easy to understand, its implementation couldn’t be more onerous. In this blog, we explain why RFM’s potential is still untapped, and how product sellers can overlook its challenges to get straight to reaping its rewards.

The Ultimate Guide to Managing Your Sales Pipeline

By Imogen Lloyd on Thu 30 March 2023 in Sales



Facing rejection during the sales process is a natural defeat that anyone in the world of B2B is familiar with. But when your business becomes too comfortable with defeat, it’s important that you have a structure in place that aims to pre-empt and avoid the issue. So, we’ve put together the ultimate guide to building and managing a sales pipeline that prospers every time.

Stock-Aware CRM eBook

By ProspectSoft on Fri 24 March 2023 in CRM

Stock-Aware CRM eBook

From quoting to RFM segmentation, sign up and learn how stock-aware CRM streamlines the B2B sales process and improves stock visibility by extracting valuable sales and product data that's concealed within your back-office system.

The Importance of CRM Data Integrity

By Olivia Smith on Thu 23 March 2023 in CRM

The Importance of CRM Data Integrity

Data is the heart of all CRM systems and, when input correctly, can be utilised to heighten product, customer, and sales awareness. But data can be affected by a whole host of variables that can’t always be controlled by an automated system. So, how can CRM help when your data becomes faulty?

3 Reasons for Product Sellers to Implement an Optimised Quote-to-Order Workflow

By Jessica Nash on Thu 16 March 2023 in Sales

3 Reasons for Product Businesses to Implement an Optimised Quote-to-Order Workflow

Whether you send quotes first, just take incoming orders, or a bit of both, product businesses must enable their team to focus on helping customers and spend less time keying orders or rekeying quotations. In this article, we dive in to why defining and implementing an optimised quote-to-order workflow can help B2B product sellers take more orders, more quickly – every time.

How to Scale & Grow in Food & Beverages Using Inventory & Accounts Software

By Imogen Lloyd on Tue 14 March 2023 in Wholesale & Distribution

How to Scale & Grow in Food & Beverages with Inventory & Accounts Software

System Integration Expert and Managing Director of Outserve, Philip Oakley, shared his specialist advice on how to get the most out of software for businesses in the food and beverage industry. From reporting to road mapping, here are some of our key takeaways from the online event in case you missed it…

Finding the Missing Link: The #1 Pitfall for B2B Product Sellers

By Jessica Nash on Thu 02 March 2023 in Blog

Finding the Missing Link: The #1 Pitfall for B2B Product Sellers

No matter how good your marketing, quoting and order-taking processes are, some customers will inevitably look elsewhere for other products and suppliers. But for B2B product sellers, spotting that is hard, and yet doing so quickly is essential for customer retention.

How CRM Drives Customer Loyalty & CLTV

By Olivia Smith on Fri 24 February 2023 in Sales



The right CRM system can give you a hold on some of the most insightful statistics that are otherwise inaccessible. Learning how CRM can better your daily business operations is just the first step to increasing customer loyalty and customer lifetime value.

How to Monitor & Manage Customer Churn

By Imogen Lloyd on Thu 23 February 2023 in Blog

How to Monitor & Manage Customer Churn

Lowering your customer churn rate is only possible when you’re able to tackle the root cause of the issue. In this blog, we outline some of the primary reasons for customer attrition in product businesses and how they can be avoided.

The Importance of Customer Feedback & How to Obtain It

By Imogen Lloyd on Tue 22 November 2022 in Blog

The Importance of Customer Feedback and How to Obtain It

Good or bad, all customer feedback can have a positive effect on your operations. If you’re a small business facing stagnant growth, perhaps it’s your approach to obtaining customer feedback that’s going amiss. Using these feedback retrieval techniques, you can start to strategise your sales and services efforts and increase your profit margin.

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