What's this Whitepaper about?
This whitepaper will help you to analyse your existing business and customer data and use this in other areas of your business to create a professional customer experience.
In particular, this whitepaper will cover:
- Why business-to-business (B2B) selling is different to business-to-consumer (B2C) selling
- Example cases of how B2B selling and B2C selling differ
- How off-line selling models translate to the internet
