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12 articles tagged with "Sales".

Customer Acquisition vs. Customer Retention: Where Should your Efforts Lie?

By Khaula Ahmad on Fri 03 May 2024 in Sales



Mastering the balance between customer acquisition and retention is challenging for any business. Currently, the scales tip towards acquisition despite 65% of business coming from existing customers for most companies according to Forbes – in this blog we’ll explore why this is and how to use it to your advantage. 

Don't Make After Sales an Afterthought

By Eleanor Akester on Fri 01 July 2022 in Sales

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Given that winning a sale is viewed as so critical to business success, it’s all too easy to fall into the trap of making after sales an afterthought. But, with the right tools and processes in place, Customer Service teams can be better equipped in their battle against dissatisfaction.

10 Reasons Why Wholesalers Need Stock-Aware CRM

By Jessica Heald on Fri 28 June 2019 in CRM

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Wholesalers, Distributors and Manufacturers who sell physical products from stock B2B experience very unique operational challenges, meaning ordinary CRM's fall short of what they require. Here are just 10 reasons why Stock-Aware CRM is an absolute must-have for these types of businesses!

What is Stock-Aware CRM? (Part 2: Sales Teams)

By Jessica Heald on Tue 04 June 2019 in CRM



Hopefully, you’ve managed to have a quick read of Part 1 first…if not, here it is!

So now that we’ve established the type of business you operate, let us briefly tell you why your Sales teams need a different type of CRM to meet their unique requirements.

The biggest B2B eCommerce mistakes to avoid

By memeburn on Wed 17 April 2019 in Web & eCommerce

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B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries. Despite this potential, however, there is still a lack of understanding within this market. Many etailers assume that B2B and B2C eCommerce work in the same way. Although there are many similarities, there are also many unique challenges within the B2B market that require a highly developed strategy in order to see growth year-on-year...

What is Stock-Aware CRM?

By Andrew Ardron on Wed 16 January 2019 in Wholesale & Distribution

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You sell products B2B - either distribution or wholesale, or you’re a manufacturer, distributing your own products, and you want to increase sales. In that case you've come to the right place. 

Building a Stock-Aware Sales Team

By Jessica Heald on Tue 03 July 2018 in Wholesale & Distribution

Building a Stock-Aware Sales Team 

Every organisation wants a high-performing Sales team, but how do you go about achieving it? 

Buying Without Blindfolds

By Stuart McLaren on Tue 27 June 2017 in CRM

In the 1970s, the blind taste test was a staple theme of TV advertising. Ordinary consumers were blindfolded, fed similar products and asked to choose which one they liked best.

8 Reasons Why Your Sales Team Need Integrated CRM

By Jess Heald on Tue 10 January 2017 in CRM

Time is of the essence, so you want to deliver an excellent service and close your leads. But if your current processes are holding you back, surely something has to give?

5 ways to optimise your employee’s LinkedIn profile [INFOGRAPHIC]

By Rachel Pitman on Mon 24 August 2015 in Marketing

The world of social media has given companies the ability to increase their reach, generate trust and engage with potential prospects...

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