By Andrew Ardron on Tue 12 December 2017 in CRM
Our CEO, Andrew Ardron, gives advice on what to consider when choosing a CRM vendor for your business...
Emails are a fantastic way to engage with people in a quick, simple and cost effective manner.
ProspectSoft eMail marketing allows you to organise marketing campaigns and generate e-shots with dynamic content. Personalised and targeted eMail marketing campaigns can be created and sent from within ProspectSoft CRM to generate higher quality leads for your sales team. Actions that recipients take such as clicks, page views and survey submissions are all logged in the CRM system against customer records and are available to your whole team - not just your marketing department.
ProspectSoft's eMail marketing is integrated to the core CRM system, allowing rapid targeting of contacts according to specified criteria. Campaign reports are generated down to the individual contact level for more focused follow-ups such as secondary eMails or telemarketing activities. All of which provide detailed ROI statistics.
With ProspectSoft eMail marketing you can drive new and repeat business to your site using targeted data, such as abandoned baskets, to increase your online sales.
Target your data on purchase history combined with profiling information to generate better results from your marketing campaigns.
Automatically flag unsubscribes and bounced emaileMail addresses in your database
Upload your template in our easy-to-use editor, personalise your emails, insert documents & images and add trackable links.
Upload your template in our easy-to-use editor, personalise your eMails, insert documents & images and add trackable links
Ensure your eMail is delivered by running detailed SPAM checks across major eMail clients and mobile devices
See individual clicks and actions with your e-shots and report on your campaigns ROI success.
Further tracking of your eMail audiences journey on your website with analytics
ProspectSoft eMail marketing can integrate with CRM, eCommerce and ProspectWOW web analytics