CRM users can ensure they're including the right contacts in the appropriate email campaigns, know what emails have been sent to the contact before, and can generate more leads through prospecting email campaigns.
Sales teams can effortlessly log Opportunities against your Campaigns in Prospect CRM, enabling you to quantify its success and see which approaches resonate with your audience most.
Sync RFM Segmentation, Contact Roles and Company Types into Mailchimp to target the right customers with the right messages. For example, target new products at your Champions, whilst focusing win-back promotions on your at-risk and lost customers.
Prospect records key engagement points, like opens and click-throughs, against the CRM Contact, enabling customer-facing teams to adapt their follow up approach.