By Lauren Hines on Tue 03 May 2016 in Web & eCommerce
How long does it take you to come up with your marketing plans? Hours? Days? Maybe even months? Working out how to attract prospects to your business isn’t always easy but it could be. You just need to enlist the help of your existing customers.
Keeping your customers at the forefront of your mind is key to a good marketing strategy, but actually asking them for feedback, well that’s when you see your campaigns go from good to successful. We’ve got 4 questions that you must ask your customers to find out how you should be marketing your business more effectively.
What would you Google to find a business like ours?
Understanding all the terms and phrases your customers use when looking for companies like yours gives you a real understanding of the terminology you should use in your marketing to grab the attention of your prospects.
If you could describe your perception of us in 3 words what would they be?
This gives you an understanding of how customers view you as a company. Hopefully they say what you were hoping to hear, and if they don’t, you get the opportunity to address this and refine the image you are portraying.
What is the main benefit your business gains from our products/services?
If there are a number of products/services that you offer to your customers, having a customer answer this question can help you understand what exactly your customers value the most about you as a company. You can then use this as a focus for your marketing in the future. This has the added benefit of highlighting areas of your business or products which perhaps you had never thought of.
What’s one thing we do better than other businesses you work with?
You may get very different answers from your customers on this one, but knowing what sets you apart from a customer’s point of view will give you some extras to talk about in your marketing that you may never have thought about.
So there you go! By involving your customers and getting their feedback, this enables you to have a real insight into what your customers really think about you. This will not only help you understand why they have chosen you over your competitors but will help you convince your prospects that they should do the same – couldn’t be easier!
If I haven’t managed to convince you already, one additional advantage to getting your customers involved, is that this regular interaction will also help build trust and loyalty between you and your existing customers. It will help them feel included, important and valued.
Happy customers and a great marketing insight – win win situation if you ask me.