About Us

Let us introduce our story, our values & the people that make ProspectSoft who we are!

We're a UK-based CRM & eCommerce company, run by its founder, supported by a strong international management team, & financially backed by Maven Capital Partners. We create, develop & deliver our SaaS platform, Prospect CRM, to more than 5,000 SME users worldwide.

Our Solutions & People

Prospect is the #1 Stock-Aware CRM for Wholesalers, Distributors & Manufacturers who sell products from stock B2B. Prospect offers an unparalleled integration framework to almost any ERP/accounting system and native integration to the leading back-office Accounting and Inventory Management Systems, including Unleashed, Xero, QuickBooks Commerce, DEAR Inventory, Cin7, Sage 50, Access Dimensions, Exchequer, Pegasus Opera and SAP.

In many businesses, much of the valuable data like stock, customer credit limits, sales history and special pricing is buried inside the Accounting/Inventory management system. Powerful and out-of-the-box integration enables us to extract this critical information and make it accessible to the rest of your business. This enables Sales teams to become ‘Stock-Aware’ too, as this valuable information becomes available to them in the sales process.

Unlike other CRM systems, businesses get a return on investment from day 1 using Prospect, as they have access to vital customer information immediately – even in the Free Trial.

What we do is possible because of the expertise and experience of our team of professionals who strive to deliver the best possible solutions and customer service. We're an award-winning employer (the most awarded SME in the UK for its placement programme), but we know that we're only as good as our people, which is why we invest heavily in recruiting, training and developing an amazing team.

Meet the Directors

Andrew Ardron

Andrew Ardron

Founder & CEO

Andy, a former officer in the Royal Marines, has taken the business from start-up to being one of the UK's leading software companies, delivering unparalleled integration and winning a number of national employer awards.

Stuart McLaren

Stuart McLaren

Sales & Marketing Director

Stuart is responsible for all our Business Development activity worldwide. Stuart has also had extensive B2B distribution experience including McLaren Micro and MCA Computers.

Tanya Warnford-Davis

Tanya Warnford-Davis

Finance Director

Tanya is dedicated to business metrics and managing growth. Tanya has previously held Senior Finance roles at Nasdaq listed EMEA companies as well as UK SMEs. Previous companies include Commerce One, Sybase and Lucent.

Our Awards

High Performer in Europe Spring 2021

High Performer Europe

Products in G2 Crowd's High Performer quadrant in the Europe Regional Grid Report have high customer satisfaction scores compared to the rest of the category.

Computing Cloud Excellence Awards 2019

Users Love Us

We've been awarded G2 Crowd's 'Users Love Us' badge, which is earned after collecting 20 reviews with an average rating of 4.0 stars.

Computing Cloud Excellence Awards 2019

Best Fuctionality & Features

Named Get App's 'Best Fuctionality & New Features' software for 2020 in the CRM and Distributor categories.

IT Europa Software Excellence Awards

Best Ease of Use

Awarded Capterra's 'Best Ease of Use' software in the CRM and Manufacturing categories for 2020.

SME Business Awards

SME Business Awards

We were named as a finalist at the Buckinghamshire SME Business Awards in the Best Enterprising Business category.

National Technology Awards

National Technology Awards

Our cloud solution, Prospect, was shortlisted for the coveted Cloud Product of the Year category at the National Technology Awards 2020!

Computing Security Excellence

Computing Security Excellence

We were named as a finalist in the Computing Security Excellence Awards 2019.

Computing Technology Product Awards 2019

Computing Technology Product Awards

We're thrilled to be recognised as a finalist at the Computing Technology Product Awards 2019.

Computing Cloud Excellence Awards 2019

Computing Cloud Excellence Awards

We were delighted to be recognised as finalists at the Computing Cloud Excellence Awards 2019.

IT Europa Software Excellence Awards

IT Europa Awards

As part of the European IT & Software Excellence Awards 2018, we're delighted to place as a finalist for SME Solution of the Year for Prospect.

Our Placement Awards

We're proud to be recognised as the most awarded SME in the UK for its placement programme. An astonishing 65% of our workforce is made up of previous and current placements - with 4 now in managerial positions! You can find out more about our placement scheme by visiting

Small to Medium-Sized Undergraduate Employer 2020 Winner

Top Small to Medium-Sized Undergraduate Employer 2020 Winner