RFM Action Map
Book a Demo

RFM Action Map: Your CRM Playbook for Smarter Customer Segmentation

The RFM Action Map is your shortcut to identifying which customers are ready to buy, slipping away, or need a nudge. This free resource gives you actionable strategies, templates, and reports for every customer segment. 

Plus, you’ll get a one-page cheat sheet for quick reference across sales and marketing. 

What is RFM?

RFM stands for Recency, Frequency, and Monetary Value, and it’s a proven model for scoring customer behaviour: 

  • Recency: How recently a customer bought or engaged. 
  • Frequency: How often they buy or interact. 
  • Monetary Value: How much they spend. 

By combining these scores, you can segment your customer base into actionable groups — from Champions to Lost — and tailor your marketing, sales, and retention efforts accordingly. 

 

What You’ll Get: 

  • 10 customer segments with CRM-ready strategies 
  • Email, call script & offer templates for each group 
  • Recommended CRM Reports to track performance