RFM Action Map: Your CRM Playbook for Smarter Customer Segmentation
The RFM Action Map is your shortcut to identifying which customers are ready to buy, slipping away, or need a nudge. This free resource gives you actionable strategies, templates, and reports for every customer segment.
Plus, you’ll get a one-page cheat sheet for quick reference across sales and marketing.
What is RFM?
RFM stands for Recency, Frequency, and Monetary Value, and it’s a proven model for scoring customer behaviour:
- Recency: How recently a customer bought or engaged.
- Frequency: How often they buy or interact.
- Monetary Value: How much they spend.
By combining these scores, you can segment your customer base into actionable groups — from Champions to Lost — and tailor your marketing, sales, and retention efforts accordingly.
What You’ll Get:
- 10 customer segments with CRM-ready strategies
- Email, call script & offer templates for each group
- Recommended CRM Reports to track performance