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A strategy for business growth

What is the Growth Engine?

The Growth Engine is a sales growth strategy that transforms your CRM and ERP data into digestible charts that calculate your progress in the 7 growth strategies: Attract, Sell, Close, Onboard, Order Value, Order Frequency, and Retention. Using the clear upward, flat, or downward trends to analyse business performance, you can precisely pinpoint which areas need the most focus for improvement.

Try the Growth Engine - free for 14-days
Features of The Growth Engine

Features of the Growth Engine

Get personalised data analysis across all 7 growth strategies

Automatically creates data-driven insights using your connected Inventory/ERP/Accounting system

Measures performance with trailing twelve months (TTM) to gain accurate insights that aren’t skewed by seasonality

Generates digestible charts that showcase your growth performance

Applies benchmarking by region, size, and industry

Identifies opportunities for growth

Identifies areas for improvement

Discover actionable advice and best practices to improve performance

How does the Growth Engine help small businesses?

Most small to medium-sized business owners wrongly believe acquiring new customers is key to growth - but sales and marketing efforts to just acquire new customers are expensive, and not an instant fix. The most successful product businesses also focus on the ultimate predictor of success: customer lifetime value (CLTV). By incorporating the Customer Lifetime Value Formula the Growth Engine analyses your performance against both, attracting more customers and maximising customer lifetime value!

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How the Growth Strategies Work

Attract

Attract

Using laser-focused marketing that creates a robust funnel of high-quality leads, the Attract growth strategy helps refine your Ideal Customer Profile (ICP) to draw in relevant enquiries while scaling up your promotional drive.

Sell

Sell

The Sell growth strategy aims to enhance your sales potential. Use your Growth Engine to measure whether your sales strategies are helping you reach the right leads for maximum profit.

Close

Close

When suitable enquiries are attracted in sufficient volume, the Close growth strategy uses proven methods to enhance win rates like sharing successful sales and streamlining the buyer’s journey.

Onboard

Onboard

Using the Onboard growth strategy, one-off customers can be converted into repeat buyers through continued engagement and an interactive customer experience.

Order Value

Order Value

If your Order Value is suffering from downward trends, or not increasing as fast as you’d like, using the Order Value growth strategy will help you improve this metric as you watch your sales surge.

Order Frequency

Order Frequency

The Order Frequency growth strategy demystifies customer ordering patterns so you can predict when an order should be placed and prompt customers at the right time, avoiding delays and increasing the repeatability of orders.

Retention

Retention

Increasing customer retention by just 5% can increase profits by an incredible 25-95%. So, the Retention growth strategy makes fixing that leaky bucket a top priority - regardless of new business buildout.

Benefits of The Growth Engine

Grow your Customer Base with Stock-Aware CRM

Maximise business growth

Find out exactly how sales performance is influenced by your customer acquisition rate, and watch your revenue increase alongside customer lifetime value (CLTV) as you continue to grow a profitable product business.

Maximise Customer Retention with Stock-Aware CRM

Generate more customers

Using the first 4 growth strategies (Attract, Sell, Close & Onboard), the Growth Engine prompts the acquisition of new customers at an accelerated pace.

Increase Order Value & Frequency with Stock-Aware CRM

Enhance customer relationships

The Growth Engine applies the last three growth strategies (Onboard, Order Value, Order Frequency & Retention) to maximise your customer lifetime value (CLTV).

Create Happier Customers with Stock-Aware CRM

Digestible progress charts

Have access to clear charts that illustrate your progress in each of the 7 growth strategies. Seeing the direction of your performance trends, you can easily determine where you’re excelling and which areas require attention.

Work Better as a Team with Stock-Aware CRM

Insightful TTM analysis

Switch between a view of your monthly data and TTM (Trailing Twelve Months) to see your performance over the past 12 months, unaffected by seasonality.

Improve your Business Reporting with Stock-Aware CRM

Improved issue reporting

Receive clear warnings on areas of concern such as average order value (AOV) and customer churn rate with up-to-date data synchronisation that makes you reactive to issues before they can escalate.

Assess your Sales Growth Performance

Wouldn’t it be great to know how your business scores on the key success metrics for growth? It can be challenging to know where your efforts are best spent for the biggest returns in getting more customers and increasing customer lifetime value.

Introducing the Growth Playbook Scorecard – a free assessment tool, that uses the 7 key growth strategies to evaluate and analyse your business’ performance.

Fill out your scorecard for instant results

Users who love the CRM Growth Engine

Lamp Source

Overall, I think the Growth Engine will be useful and will drive sales growth in our business.

Ralph Porter | Sales Manager

Lamp Source

Mantle Packaging Machinery

We can’t recommend the CRM or the team at Prospect highly enough. Outstanding support throughout the entire setup process. We are really impressed with what Prospect CRM can offer us as a small business with improving our customer relationships and driving sales.

Laura Sieczkowski

Mantle Packaging Machinery

WeBottle Ltd

As a Sales Manager in a fast-paced industry where inventory is constantly moving and customers ebb and flow, I can safely say that Prospect CRM has really streamlined our approach and really allows us to manage our customers more effectively. I like how easy it is to use and how it integrates with other systems we use for manufacturing.

Jaime Mason

WeBottle Ltd

The Growth Engine Blogs & Resources

The Growth Hub

The Growth Hub

Learn how to use the CRM Growth Engine to maximise business growth!

The Growth Playbook Scorecard

The Growth Playbook Scorecard

Fill out this free assessment tool to evaluate and analyse your business’ performance against the 7 growth strategies.

The Growth Series Part 1

Blog: The Growth Series - Part 1

Get an introduction to the Growth Formula & Growth Model that make up the Growth Engine.

The Growth Series Part 2

Blog: The Growth Series - Part 2

Check out our blog on The Growth Playbook and how to implement it!

The Growth Engine Report

Report: Sales Growth Strategies in the B2B Sector

Key learnings from the digital records of 2,000 CRM users trading with 2 million businesses, and processing 15.8 million orders.

FAQs

The Growth Engine is a business intelligence dashboard in the CRM that features charts and analysis on your growth performance, designed to help businesses measure their sales growth performance. This analysis is broken down against the 7 growth strategies. You can learn more about the Growth Engine here.
The Growth Formula is a blueprint for growing B2B product sales. It's simple: more customers + higher customer lifetime value (CLTV) = sales growth. The Growth Engine gives you the strategy to implement the Growth Formula.
Head over to our Growth Hub for advice and actionable tips on how to improve performance across all 7 of the growth strategies.
The Growth Engine is available to customers on a Professional CRM subscription with a Standard Customer Success Plan, and is even available in the Free Trial!
For B2B product selling businesses, Prospect CRM is the #1 Stock-Aware CRM. Prospect CRM’s unique Inventory Management and ERP integration turns your back-office data into valuable insights and actions to increase customer lifetime value – automating your analytics and eliminating the disconnect between Inventory Management and CRM.

Maximise sales growth with the CRM Growth Engine

See for yourself.