Having a database to manage our contacts is much more efficient. Because Prospect CRM integrates to our email marketing solution, we don’t need to manually manage unsubscribes, and can more accurately target who to email. We can then track the results of an email campaign through Prospect CRM, and since using the CRM we've seen an increase in click throughs and following links. This has led to to an increase in sales too.
The next step naturally seemed to be an online shop. We are the first branch of Forestadent to enable our customers to purchase online, which has freed up time in the office, and it’s easy for the customer to use. The integration between Prospect CRM and Prospect eCommerce means it's quick and easy to update. Directing customers to see the products online is more instantaneous, and has really helped to promote the brand as there.