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2 articles tagged with "Strategy".

ProspectSoft features in B2B Marketing

By Jessica Heald on Wed 30 November 2016 in News

CRM at its best will promote business efficiency, but take a half-hearted approach and its value is limited...

MD, Andrew Ardron, features in Real Business

By Jessica Heald on Tue 11 October 2016 in News

A surprising number of B2B companies have the metaphorical "closed sign" in the shop window at times when customers are poised to make a purchase...