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What happens after your eMail audience clicks?

By Victoria Dyke on Tue 24 September 2013 in Email Marketing

The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more. 

Is eMail Marketing a dying trend?

By Jessica Heald on Mon 16 September 2013 in Email Marketing

With over 1 billion email users worldwide and over 730 million business inboxes in the UK alone, organisations know that eMail Marketing is something they cannot go without.

The Top 5 Things that will increase your eMail Marketing results

By Victoria Dyke on Mon 16 September 2013 in Email Marketing

eMail Marketing can soak up time and expense, but in reality there are 5 simple things to focus on that will increase the results of your campaigns.

Are you getting the intelligence that you need from your Sales & Marketing system?

By Victoria Dyke on Tue 03 September 2013 in CRM

Or is it an expensive – Name, Address, and Notepad system?…

Sales teams – bless them, they are simple beings at heart.

By Victoria Dyke on Tue 03 September 2013 in Sales

Getting the Sales team to adopt a CRM system, and  really use it, is quite often one of the biggest hurdles faced in implementing a new solution for your business.

Full box CRM vs Empty box CRM

By Victoria Dyke on Tue 03 September 2013 in CRM

Pretty much all CRM implementations are based on the ‘Empty Box CRM’ model, where you start with effectively an empty system and you build the data as you go. – Seems perfectly sensible & viable?

Hybrid CRM: A better kind of cloud

By Stuart McLaren on Tue 20 August 2013 in Cloud

We have met a lot of businesses who have searched high and low for the right hosted solution, and it’s clear that all cloud solutions have plenty of pros and cons. But if you’re not big on compromise then where do you go next?

Is your next competitor already stealing market share from you?

By Stuart McLaren on Tue 20 August 2013 in CRM

In the last few years we have sat down with the Directors of over 500 Small to Medium sized British companies.

The top reason SME’s invest in CRM…

By Stuart McLaren on Tue 13 August 2013 in CRM

The adoption of CRM solutions in the SME market has become increasingly popular over the last decade. 

 

What to look for in a CRM solution

By Stuart McLaren on Tue 06 August 2013 in CRM

If you are thinking of changing your CRM system, then there are probably some key things to consider. 

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