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9 Reasons Why I Recently Deleted Emails

By Fiona Ness on Tue 17 December 2013 in Email Marketing

I get an average of 60 emails a day, and that’s just to one inbox. Most of them go unread or get deleted. So in aid of this post I made a conscious effort to look at my emails and work out exactly what it was that made me pass them by or worse hit delete.

Who runs the world? Google, well the online world…

By Fiona Ness on Fri 13 December 2013 in Web & eCommerce

Obviously not just Google determine whether your site is good or bad, but they’re the key player. 

Could you increase spend and reduce abandoned web baskets?

By Fiona Ness on Thu 12 December 2013 in Web & eCommerce

You’ve moved your business online, your site looks great and all your products have cool images but your site just isn’t taking as many orders as you thought it would, or you were hoping for bigger orders. Sound familiar?

Big Data or Good Data, what should you be thinking about?

By Fiona Ness on Mon 09 December 2013 in CRM

Over the last couple of years the term ‘Big Data’ has become a hot topic. What isn’t clear is, is this all just hype or are we on the brink of something fantastic? Well if I’m honest I don’t know.

Have you taken your CRM system to the next step?

By Fiona Ness on Mon 02 December 2013 in CRM

It’s that time of year again when your inbox is probably filling up with emails asking you whether you’re ready for 2014, or telling you to be ahead of the game next year. The problem is they’re vague and don’t really give you much focus (in my opinion). 

A Taster From Our ProspectSoft Business Growth Workshop

By Victoria Dyke on Thu 14 November 2013 in Email Marketing

Our workshop last week was a roaring success!

What is B2C eCommerce teaching B2B?

By Victoria Dyke on Mon 21 October 2013 in Web & eCommerce

Typically, B2B eCommerce has focused on existing customers (our primary audience) who make repeat purchases on a regular basis. 

What increases your SPAM Score?

By Jessica Heald on Mon 30 September 2013 in Email Marketing

Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.

The F in Email Design

By Victoria Dyke on Mon 30 September 2013 in Email Marketing

Think about how you read an email, do you focus on every word? 

What happens after your eMail audience clicks?

By Victoria Dyke on Tue 24 September 2013 in Email Marketing

The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more. 

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