By Fiona Ness on Tue 17 December 2013
in
Email Marketing
I get an average of 60 emails a day, and that’s just to one inbox. Most of them go unread or get deleted. So in aid of this post I made a conscious effort to look at my emails and work out exactly what it was that made me pass them by or worse hit delete.
By Fiona Ness on Fri 13 December 2013
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Web & eCommerce
Obviously not just Google determine whether your site is good or bad, but they’re the key player.
By Fiona Ness on Thu 12 December 2013
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Web & eCommerce
You’ve moved your business online, your site looks great and all your products have cool images but your site just isn’t taking as many orders as you thought it would, or you were hoping for bigger orders. Sound familiar?
By Fiona Ness on Mon 09 December 2013
in
CRM
Over the last couple of years the term ‘Big Data’ has become a hot topic. What isn’t clear is, is this all just hype or are we on the brink of something fantastic? Well if I’m honest I don’t know.
By Fiona Ness on Mon 02 December 2013
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CRM
It’s that time of year again when your inbox is probably filling up with emails asking you whether you’re ready for 2014, or telling you to be ahead of the game next year. The problem is they’re vague and don’t really give you much focus (in my opinion).
By Victoria Dyke on Thu 14 November 2013
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Email Marketing
Our workshop last week was a roaring success!
By Victoria Dyke on Mon 21 October 2013
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Web & eCommerce
Typically, B2B eCommerce has focused on existing customers (our primary audience) who make repeat purchases on a regular basis.
By Jessica Heald on Mon 30 September 2013
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Email Marketing
Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.
By Victoria Dyke on Mon 30 September 2013
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Email Marketing
Think about how you read an email, do you focus on every word?
By Victoria Dyke on Tue 24 September 2013
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Email Marketing
The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more.