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The F in Email Design

By Victoria Dyke on Mon 30 September 2013 in Email Marketing

Think about how you read an email, do you focus on every word?

Best Practice, eMail Marketing, Marketing Strategy

New Limits on Google Analytics

By Victoria Dyke on Mon 30 September 2013 in Web Analytics

On 23^rd September Google announced they were to change keyword data provided in Google Analytics. Soon enough those ‘not provided’ search terms will make up 100% of the searches you see being made in your analytics tool.

eMail Marketing, Google Analytics, Marketing Strategy, Web Analytics

What happens after your eMail audience clicks?

By Victoria Dyke on Tue 24 September 2013 in Email Marketing

The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more.

click-throughs, eMail Marketing, lead generation, marketing team, sales team

Is eMail Marketing a dying trend?

By Jessica Heald on Mon 16 September 2013 in Email Marketing

With over 1 billion email users worldwide and over 730 million business inboxes in the UK alone, organisations know that eMail Marketing is something they cannot go without.

eMail Marketing, email marketing trends, marketing strategy, social media

The Top 5 Things that will increase your eMail Marketing results

By Victoria Dyke on Mon 16 September 2013 in Email Marketing

eMail Marketing can soak up time and expense, but in reality there are 5 simple things to focus on that will increase the results of your campaigns.

eMail Marketing, email marketing results, email tips

Are you getting the intelligence that you need from your Sales & Marketing system?

By Victoria Dyke on Tue 03 September 2013 in CRM

Or is it an expensive – Name, Address, and Notepad system?…

CRM, integrated CRM

Sales teams – bless them, they are simple beings at heart.

By Victoria Dyke on Tue 03 September 2013 in Sales

Getting the Sales team to adopt a CRM system, and really use it, is quite often one of the biggest hurdles faced in implementing a new solution for your business.

, CRM, CRM adoption, Sales teams

Full box CRM vs Empty box CRM

By Victoria Dyke on Tue 03 September 2013 in CRM

Pretty much all CRM implementations are based on the ‘Empty Box CRM’ model, where you start with effectively an empty system and you build the data as you go. – Seems perfectly sensible & viable?

CRM, CRM implementation, CRM integration, CRM solution

Hybrid CRM: A better kind of cloud

By Stuart McLaren on Tue 20 August 2013 in Cloud

We have met a lot of businesses who have searched high and low for the right hosted solution, and it’s clear that all cloud solutions have plenty of pros and cons. But if you’re not big on compromise then where do you go next?

cloud, hybrid CRM, integrated CRM

Is your next competitor already stealing market share from you?

By Stuart McLaren on Tue 20 August 2013 in CRM

In the last few years we have sat down with the Directors of over 500 Small to Medium sized British companies.

CRM

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