By Jess Heald on Tue 01 November 2016 in Email Marketing
ProspectSoft has recently attended a number of events hosted by our partner, CommuniGator, whose email marketing platform can be integrated with our CRM software for informed marketing execution and reporting.
Our close partnership with CommuniGator means that together we are continually evolving the solutions and support we can offer customers, and so we thought we would give you a taster of just some of the areas our attentions are being focused:
With ProspectSoft CRM integration, CommuniGator’s GatorLeads platform can encompass website lead generation for greater insight into how each contact is interacting with our customers’ sites, and how this can inform how best to communicate with them in a marketing campaign. Working with CommuniGator, we’re well informed on how to advise our customers on strategies to warm up leads with email marketing, and to ensure they are getting the most out of them.
A successful email marketing strategy requires a whole host of skills that we want to help our customers hone to see the full benefit of our solutions. Covering skills such as copywriting and social media, dynamic content and marketing automation, we can consult our customers on how to make their campaigns go that extra mile.
Learnings in practice
The importance of A/B split testing and how it can be implemented more effectively; how the addition of UTM values in emails can show customers where users click; better implementation of ‘drip campaigns’; the significance of the new General Data Protection Regulation laws. By regularly attending the talks and training events of our partners, we are well placed to offer our customers a high level of support and expertise on their services to ensure our own are integrated across the board.
If we can help you with your CRM and email marketing, get in touch.