We already had a website in place before ProspectSoft, but it was static and provided little information about our products.
These issues caused us to rethink our current processes, and we knew we had to review our website in order to boost our online
presence. We tried different methods to better promote ourselves such as Google AdWords, PR, and attending tradeshows,
where we did have some successes, but nothing was consistently paying off. We needed a long-term solution in place that could
adapt to our business requirements.
We now have the eCommerce, CRM and Email Marketing solutions in place. It seemed like a logical progression to implement
all three as our business evolved. Most of our enquiries now come through the website, meaning we have more time to spend
elsewhere. Not only have we saved time, but we have saved money too, as our costs are much lower since implementing the
system. Customer orders are processed straight through to our back office accounting system, Exchequer, meaning there is no
error-prone re-keying through human interaction.
With the eCommerce solution in place, we are able to make slightly more obscure products available due to how quick and easy
it is to make them appear on the site. This has meant we have not only sold our most popular products to our typical customer,
but have been able to access a slightly different market by displaying our more bespoke, unusual products too.
The Email Marketing solution has allowed us to develop qualified leads through targeted marketing campaigns based on key
customer information, and we are now utilising this even more to view results and monitor engagement levels.
ProspectSoft is a natural fit for us. The integration to our Exchequer account is ideal, and we have seen significant improvements in our business since implementing the system. Our Account Manager is very responsive, and we can always rely on the support team. We find the customer Webinars to be informative as we are able to pick up great hints and tips whilst learning more about how to make the most of the system. ProspectSoft events were particularly useful when considering implementing the Email Marketing solution for Beta Valve.
This was absolutely key for us, as we have a long-standing relationship with Exchequer, our accounts provider. Implementing ProspectSoft was therefore a natural extension of our business.
We have gone from having hundreds of products on our site to thousands due to the structured process the eCommerce solution offers. It’s also enabled us to provide more information to our customers about each product, so they know exactly what they're buying.
We now have a process in place which is adapted to suit our business.