Prospect CRM

Prospect eCommerce

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Beta Valve

Summary

Prospect CRM is a natural fit for us. It integrated with our previous Exchequer accounting system, and now integrates with our Unleashed. Since implementation, we've seen significant improvements in our business. The team are very responsive, and we can always rely on them for support.

I know we made a good choice in going with Prospect CRM, and if I was in the same position again I'd make the same decision.

John Hewitt, Managing Director at Beta Valve

Key Benefits

Integration

Prospect CRM was able to integrate with a system we already had in place, making it a natural extension of our business.

Reach a Wider Audience

With Prospect eCommerce, we can keep track of and offer more products to boost our online presence.

Structured & Efficient Processes

We now have a system in place for the long-term, adapted to suit our business requirements.

Pre-Prospect Problems

We already had a website in place before Prospect eCommerce, but it was static and provided little information about our products. These issues caused us to rethink our current processes, and we knew we had to review our website in order to boost our online presence. We tried different methods to better promote ourselves such as Google AdWords, PR, and attending tradeshows, where we did have some successes, but nothing was consistently paying off. We needed a long-term solution in place that could adapt to our business requirements.

The Solution

We now have Prospect CRM, Prospect eCommerce and email marketing solutions in place. It seemed like a logical progression to implement all three as our business evolved. Most of our enquiries now come through the website, meaning we have more time to spend elsewhere. Not only have we saved time, but we have saved money too, as our costs are much lower since implementing the system. Customer orders are processed straight through to our back office accounting system, meaning there's no error-prone re-keying through human interaction.

With Prospect eCommerce in place, we can make slightly more obscure products available due to how quick and easy it is to make them appear on the site. This has meant we have not only sold our most popular products to our typical customer, but have been able to access a slightly different market by displaying our more bespoke, unusual products too. The email marketing integration has allowed us to generate qualified leads through targeted marketing campaigns based on key customer information, and we're now utilising this even more to view results and monitor engagement levels.

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