The Solution
We now have Prospect CRM, Prospect eCommerce and email marketing solutions in place. It
seemed like a logical progression to implement
all three as our business evolved. Most of our enquiries now come through the website, meaning we
have more time to spend elsewhere. Not only have we saved time, but we have saved money too, as our
costs are much lower
since implementing the system. Customer orders are processed straight through to our back office
accounting system, meaning there's no
error-prone re-keying through human interaction.
With Prospect eCommerce in place, we can make slightly more obscure products available due to
how quick and easy it is to make them appear on the site. This has meant we have not only sold our most popular
products to our typical customer,
but have been able to access a slightly different market by displaying our more bespoke, unusual
products too.
The email marketing integration has allowed us to generate
qualified leads through targeted marketing campaigns based on key
customer information, and we're now utilising this even more to view results and monitor engagement
levels.