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Puremedic Health

Puremedic Health

Puremedic Health is famous for their range of Probiotics, Qiara, a range of breastmilk isolated probiotics that restores the balance of good bacteria.

"The day that I had the call with someone from Prospect CRM was amazing - I could see all of my data there immediately and thought; this is life changing."

- Helen Lyon, CEO

Puremedic Health's Success Story

Pre-Prospect Problems

Before implementing Prospect CRM and Unleashed, the business was being run on Excel and from a call log with no formal CRM system in place. This was a very manual process, and as the business grew to having over 500 stockists and weekly production runs, it became impossible to manage scalably. There was no formal process in place, and all in all it was a manual guessing game for when we’d next need to place orders.

The CRM system process before Prospect CRM was a disaster. Data was hard to access and stored solely on the computers of the individual salespeople. As a result, if one of them was off ill or away, it was a nightmare trying to trace the data and there was a real lack of visibility of what was going on within the business and our customers at any time.

The Solution

We looked at a number of other CRM systems in our search, but the integration capabilities with Unleashed made Prospect CRM a clear winner. Right from the start, as soon as the system was set up, we could instantly see all our customer data and start reaping the benefits from day 1 – even in our Free Trial.

Prospect CRM has done an amazing job in helping us better communicate with our customers and understand them. In doing so, we can provide a higher quality of service. We now have a log of all communications and can analyse the data surrounding customer behaviour. A customer may buy one product or the whole range, so by analysing who buys what, we can send targeted campaigns to introduce customers to new products to increase their average order value and retain them for longer.

Prospect CRM has powerful, in-depth reporting. We can easily customise reports using RFM segmentation to get detailed information on what customers are doing, who’s at risk, and who should be contacted. Having clear reports has allowed our team to better utilise their time and we can now focus on continuing to grow our business.

One of the things we loved about Prospect CRM was the Onboarding process. We worked through the feature-rich functionalities with the Onboarding team at ProspectSoft to get a better understanding of the comprehensive system. The Prospect Academy is another great resource to have for answering our questions in minutes. Plus, the online chat and support have proven extremely helpful in getting a quick and thorough response. 

Summary 

Since the implementation of Prospect CRM and Unleashed, pretty much all aspects of the business have excelled. From customer service to stock levels and the volume of sales, our business has grown tremendously thanks to these best-of-breed systems. We now have the granularity that we need to grow whilst still having complete visibility into business functions.

Prospect has enabled us to scale up from a small business with a very limited number of productions runs to be a rapidly growing business with weekly production runs. One reason why we chose Prospect CRM and Unleashed is that they’ll grow with us as our business expands. These solutions have helped us grow our revenue over 100%, and despite this rapid growth we still have full control over our business and can make clear predictions about future trends.

Key Benefits

  • Unleashed Integration

    The best-of-breed systems work seamlessly together, minimising rekeying whilst increasing visibility over both Inventory Management and Customer/Sales data.

  • Reporting & RFM Analysis

    The standard reports provide us with an in-depth analysis of customer trends, allowing us to make proactive decisions.

  • Onboarding & Support

    The Onboarding process guided us through all functionality Prospect CRM has to offer. The support doesn’t stop after the Onboarding Experience – there are brilliant help resources and support available at any time.

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