Prospect Launches Access Evo: A New Era of AI in CRM
Prospect CRM adopts Access Evo to deliver a smarter, AI-powered user experience.
Access Evo is now available for Prospect CRM users, the new AI-enabled experience hosted by The Access Group. As part of a broader initiative to embed AI in CRM, Access Evo introduces two key enhancements – Copilot and Feed – designed to improve productivity, prioritisation, and task automation for CRM users.
Access CEO, Chris Bayne, described Access Evo as “a unique AI-enabled software experience that will change how small and medium-sized businesses experience business software.”, announcing that over 50 AI-enhanced products will launch over the next 12 months, making this Access’s largest rollout to date.
“Our customer data has been sacrosanct in this process,” Bayne added, “and our generative AI works within it, providing unparalleled privacy and security.”
According to The Access Group’s Chief Product and Engineering Officer, Marko Perisic, early feedback has been positive: “Over 80% of customers who are now using Access Evo say they have a superior user experience.” Perisic explained that integrating AI and CRM allows organisations to “shift their focus to more meaningful, human-centred tasks,” adding that “by automating routine and administrative functions, AI frees up time for employees to engage in creative and strategic work.”
Perisic also noted that AI’s long-term value lies in its ability to streamline digital processes. “This is why AI integration is so transformative – it enhances workflows, boosts efficiency, and reduces the fear of falling behind in an ever-evolving tech landscape. With Access Evo, organisations can harness the power of AI to reduce employee stress, boost productivity, and allow teams to focus on high-value, purpose-driven activities.”
Looking ahead, Perisic stated: “While still in its infancy, AI will eventually replace energy-intensive manual browsing. This next technology iteration will drive efficiencies and, through our partnership with Microsoft, be done at scale.”
Access Evo is now live for all Prospect CRM users, marking a key milestone in the adoption of AI in CRM and laying the foundation for further innovation across The Access Group’s product suite.
Access Evo for Prospect CRM
Access Evo introduces AI-driven enhancements to Prospect CRM, helping users work more efficiently by automating tasks and prioritising actions.
Introducing Copilot
Copilot is an AI assistant built into Prospect CRM, helping users surface relevant data, complete actions faster, and navigate key workflows easily.
Introducing Feed
Feed is a personalised notification centre that highlights important tasks, surfacing the most relevant updates to keep users focused and in control.
More on Access Evo in Prospect CRM here.