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Why would you ever NOT want free software?

By Rob Drummond on Thu 24 February 2011 in CRM

Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?

Keeping an eye on ecommerce trends…

By Rob Drummond on Mon 24 January 2011 in Web & eCommerce

Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.

Creating Successful Job Descriptions For SME (5-100 Employee) Businesses

By Andrew Ardron on Tue 11 January 2011 in Marketing

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.

Is your Adwords campaign leaking cash?

By Rob Drummond on Fri 07 January 2011 in Web Analytics

If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically. 

Better Email Marketing in 2011

By Rob Drummond on Thu 16 December 2010 in Email Marketing

There’s a lot of hot air and half-truths written about email marketing, particularly surrounding whether it ‘works’. 

 

Branching away from Google

By Rob Rummond on Thu 18 November 2010 in Web Analytics

This post should really be in two parts as I want to discuss two quite different things. They do, however, both relate to Yahoo!

 

How does your company use email marketing?

By Rob Drummond on Tue 09 November 2010 in Email Marketing

This week, MarketingSherpa published results from an American survey of what American companies currently feel about email marketing. 

Still not convinced you can make money with eCommerce?

By Rob Drummond on Mon 01 November 2010 in Web & eCommerce

A new study commissioned by Google has suggested that online business now accounts for 7.2% of the UK’s gross domestic product (GDP) – approximately £100 billion a year. 

Monitor your SEO progress with Google Webmaster Tools

By Rob Drummond on Wed 29 September 2010 in Web Analytics

As I’ve talked about in a previous post, the way Google ranks pages is now changing. 

Adding Value for our Clients

By Nicola Macdonald on Fri 17 September 2010 in CRM

*Editors note: Are you looking for a more rewarding way of doing business? Today’s guest post from Nicola Macdonald looks at adding more value to your business.*

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