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Email client preview panes friend or foe?

By Peter Slot on Tue 24 May 2011 in Email Marketing

Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…

What kind of marketing do you want to invest in?

By Rob Drummond on Wed 20 April 2011 in Email Marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker, 35th United States Postmaster General

Google Analytics: Avoiding ‘self-referrals’

By Rob Drummond on Fri 25 March 2011 in Marketing

If you use Google Analytics, monitoring your traffic sources is a great idea. And if you only have one domain, Analytics works fine out of the box.

How helpful is the new Google Adwords Dashboard? (And how this applies to CRM…)

By Rob Drummond on Wed 16 March 2011 in CRM

If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.

Why would you ever NOT want free software?

By Rob Drummond on Thu 24 February 2011 in CRM

Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?

Keeping an eye on ecommerce trends…

By Rob Drummond on Mon 24 January 2011 in Web & eCommerce

Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.

Creating Successful Job Descriptions For SME (5-100 Employee) Businesses

By Andrew Ardron on Tue 11 January 2011 in Marketing

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.

Is your Adwords campaign leaking cash?

By Rob Drummond on Fri 07 January 2011 in Web Analytics

If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically. 

Better Email Marketing in 2011

By Rob Drummond on Thu 16 December 2010 in Email Marketing

There’s a lot of hot air and half-truths written about email marketing, particularly surrounding whether it ‘works’. 

 

Branching away from Google

By Rob Rummond on Thu 18 November 2010 in Web Analytics

This post should really be in two parts as I want to discuss two quite different things. They do, however, both relate to Yahoo!

 

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