By Rob Drummond on Wed 20 April 2011 in Email Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker, 35th United States Postmaster General
By Rob Drummond on Wed 16 March 2011 in CRM
If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.
By Rob Drummond on Thu 24 February 2011 in CRM
Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?
By Rob Drummond on Mon 24 January 2011 in Web & eCommerce
Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.
By Andrew Ardron on Tue 11 January 2011 in Marketing
The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.
By Rob Drummond on Thu 09 September 2010 in Web Analytics
The new Google Instant seems to have made a large splash. For those who haven’t seen it yet, Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.
By Rob Drummond on Wed 01 September 2010 in Web & eCommerce
I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important.