Customer ecommerce Case Study: Cycling Sports Group

By Victoria Dyke on Tue 16 July 2013 in Web & eCommerce

“20% (£500k pcm) of our orders now come from the website and we are winning new customers based on the new service the site offers our customers”
Neil Merry, Managing Director of CSG (Cycling Sports Group) UK


Setting up a B2B eCommerce site starts to make a lot of sense in an economic climate where many businesses are being forced to look for ways to reduce costs and streamline their sales channel. The benefits your company can reap are almost endless. Plus, having an integrated B2B eCommerce site can make a huge difference to your average order value as well as offering a better service with special pricing and order history for every customer! Team that with the reduction in costs and you are well on your way to becoming an eCommerce success story.

However, we do appreciate that hard evidence is sometimes more reassuring than ‘just taking our word for it’. Please read on to learn how our customer CSG have dominated the online world in their industry through the use of an integrated eCommerce site.

Cycling Sports Group (CSG) is recognised as one of the UK’s most significant suppliers of bike products to the independent dealer network. In 2008, CSG went live with ProspectSoft Web Solutions to manage over a thousand products in their online store, selling to a wide range of customers varying from large national chains to small independent retailers.

They were faced with a variety of challenges not uncommon among B2B companies today:

  • Huge amounts of customer enquiries regarding bike availability and requests for technical information via telephone and email. This resulted in an unmanageable amount of administrative work and diverted staff from their core roles.
  • Many of CSG’s customers run their own businesses and were constrained to ordering stock from CSG during their own busy trading hours. Customers needed to be able to order at times more convenient to them, such as evenings and weekends.

Since CSG made the move online, the information flow between them and their customers has greatly improved, dramatically reducing administration as customers can now get the information they need quickly and easily from the new site.

This allows CSG staff to concentrate on other important areas of the business, including winning new customers. Online orders now make up 20% (£500k pcm) of revenue, and the ability to order online outside of normal office hours has helped attract new customers from the competition. Furthermore, because CSG are now really easy to deal with, bike shops are devoting more and more space to products supplied by CSG rather than their competition.

CSG have since delved in the B2C arena following their B2B eCommerce success by opening online shops for cycling clothing and custom saddles and we are pleased to say  are experiencing great success.

If you would like to discuss how you could move your business online through an integrated ecommerce solution, please speak to one of our eCommerce specialists today.