Marketing Management CRM Designed for Leaders & Their Teams
Marketing managers in B2B product businesses are expected to generate leads and prove ROI with limited time and tools. Prospect is a marketing management CRM that brings customer segmentation, automation, and analytics together to power smarter CRM campaign management.
What Marketing Managers Need from CRM
A marketing manager is under pressure to generate measurable results, so the right CRM must have more than basic contact storage and should act as a central engine for insight and alignment.
Prospect CRM has been designed as a true marketing management CRM, giving B2B product businesses the tools to meet these needs:
- Segmentation for Targeted Campaigns – Advanced RFM Analysis allows marketing teams to group customers by spend and frequency.
- Campaign Performance Metrics – With integrations into platforms like Mailchimp and Spotler, this CRM for marketing management tracks effectiveness across every channel.
- Shared Insights with Sales – Unified data creates a bridge between marketing and sales teams for aligned messaging and a strong customer journey.
- Customer Behaviour & Product Insight – The Cross-Sell & Upsell Matrix highlights purchasing patterns and helps managers uncover new revenue streams.
- Dashboards & Reporting – Tailored reports and dashboard put ROI at the centre of decision making for measurable CRM campaign management.
Common Challenges We Solve for B2B Marketers
CRM Features That Help Marketing Teams Win
Marketing Management CRM That Understands Your Industry
A marketing management CRM should do more than support your role – it should understand the nuances of your industry. Whether you’re marketing packaging, lighting, medical equipment, or other B2B products, the CRM connects every system you rely on to give a single view of each customer and campaign.