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Lighthouse Pools

Lighthouse Pools

Lighthouse Pools are the sole specialist distributor of Zodiac Pool products in the UK.

"Prospect is simple, easy to use, and has definitely aided growth in our sales."

- John Whiteside, Business Development Manager

Lighthouse Pool's Success Story

Pre-Prospect Problems

Prior to using Prospect, we were manually inputting all our data – either paper-based or using Excel spreadsheets. This was really complex, and if any alterations were made, there would be multiple copies all over the place. As a result, tracking the history with a customer was unnecessarily difficult and often didn’t provide a comprehensive summary. We needed a CRM that took the manual element out and could provide an in-depth insight into our customer base.  

The Solution

The unique integration capabilities with our existing Inventory Management tool, Unleashed, gives a comprehensive record of stock levels and customer insight in one, centralised place for the whole team. As data is inputted into Unleashed, it appears instantly in Prospect so that we’re always seeing a real-time view of stock levels and allocated stock. 
 
Getting the team up to speed with and using Prospect was easy – within days, the team could competently use the software. Having trialled a variety of CRM systems, we found Prospect to be the easiest and most user friendly.  
 
As a Sales Manager, using Prospect provides me with infinite more power in a fast-growing team. The clean Dashboard provides real-time insight into where sales are going, customers who require more attention, and any orders that should’ve been placed by now based on purchase history. This level of accessibility enables us to proactively target opportunities and fine-tune areas for improvement to move them in the right direction. 
 
Using Prospect CRM, the customer experience we’re able to provide has been transformed. Within seconds, we can view all past correspondence with a customer and provide a service that’s reflective of this. Plus, the product knowledge gained helps us to ensure we’re pushing the right products to our customers at the right time based on their demand. By drilling into a product line, we can see insights such as who’s been purchasing, why something isn’t selling, or discover which customers are repeat buyers of the product.  
 
We frequently use the Problems function of the CRM too for aftersales support. The way we can easily categorise issues is easy and can be reported on quickly, meaning we’re flagged about areas to improve. If a customer has an ongoing issue, the CRM allows us to open a case and all employees can keep track of it until the issue is closed. As a result, customers know their issues will be resolved quickly and competently. 

Summary 

We looked at several CRM systems, but Prospect by far stood out to us. The integration between Unleashed and Prospect works hand-in-hand to provide a real-time picture of what’s happening at each moment. Our main goal is to continue growing the business whilst staying true to our brand – without Prospect, this would not be possible. 

Key Benefits

  • Customer Insights

    The Dashboard gives us an accurate view of exactly what’s happening with our customers at any time. We can see where customers are slipping off, where they haven’t spoken to us for a while or where orders haven’t been placed when they should have by now.

  • Integration with Unleashed

    It made sense to use two packages that understood each other and joined together. Everything is up to date and real-time.

  • Growth Opportunities

    Dashboard shows what’s going on in the Sales team and opportunities for growth. Integration to Mailchimp allows us to grow sales based on trends in the industry.

  • Aftersales Management

    Being able to record problems against historic products to manage aftersales is key.

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