By Fiona Ness on Tue 07 October 2014 in Topical
Following the announcement of their £176 million loss at the beginning of this year, Morrisons have launched a new loyalty scheme.
By Victoria Dyke on Mon 06 October 2014 in CRM
I’ll be the first to admit I have a love hate relationship with excel spreadsheets. My experience with most businesses is that their data and customer information are often stored across multiple spreadsheets, filing cabinets and ERP systems – which all have their limitations when it comes to managing data.
By Victoria Dyke on Thu 02 October 2014 in Web & eCommerce
B2B selling is very different to B2C. Which is why I am so often surprised at companies trying to make B2C online selling ideas work for their B2B customers.
By Fiona Ness on Thu 28 August 2014 in Web & eCommerce
Selling online is so common that you would expect everyone to be doing it, whether it’s personal selling on eBay or running business sales online.
By Victoria Dyke on Thu 28 August 2014 in Web & eCommerce
It is currently reported that 93% of B2B customers conduct their research on the internet and 88% of which would actually prefer to buy online.
