prospectsoft blog


SEO Part 1: The very basics

By Francesca Firth on Mon 03 March 2014 in Web & eCommerce

SEO is huge. Whole agencies are now created dedicated to the marketing discipline of SEO, but for small businesses who don’t have the resources to employ a dedicated SEO guru or to outsource to an agency SEO best practice can be a complete minefield.

Ways to waterproof your business

By Francesca Firth on Mon 17 February 2014 in CRM

Us Brits like to think of ourselves as weather hardy but our recent bout of wind, rain and storms have left us in a state of crisis. 


eMail Marketing vs Social Media: Who wins in B2B?

By Francesca Firth on Mon 17 February 2014 in Email Marketing

Social Media has been on the horizon for years now and its potential as a marketing tool has led to huge shifts in the way that businesses communicate with their customers. 

3 eMail marketing trends to follow this year

By Victoria Dyke on Mon 17 February 2014 in Email Marketing

Find out the key trends for this year and what you need to be doing to improve your eMail Marketing...

Is your Digital Marketing Strategy more than just a Side Salad?

By Victoria Dyke on Thu 13 February 2014 in Marketing

Many companies are still seeing digital marketing as a nice freebie or gimmick that they use noncommittally, just because they might as well. 

Why we love small businesses…

By Francesca Firth on Wed 12 February 2014 in Topical

To get us in the mood for Valentine’s Day tomorrow, we have come up with 10 fantastic reasons why SME’s are the ones we love this Valentine’s Day, and put them into an infographic:

Change in venue due to popular demand!

By Victoria Dyke on Tue 11 February 2014 in CRM

The response to our latest digital best practice event has been incredible and due to such a high level of interest we have moved our venue to the Winchester Science Centre Planetarium!


UK to introduce programming into school curriculum

By Victoria Dyke on Tue 04 February 2014 in Topical

From September, the UK will include programming as part of the curriculum for Primary and Secondary schools.

Your Top Tips for Software Success

By Francesca Firth on Tue 04 February 2014 in CRM

Take a look at our Info-Graphic outlining our top tips for Software Success! 

Planning for Software Success

By Victoria Dyke on Tue 04 February 2014 in CRM

Take a look at our detailed Info-Graphic for Planning Software Success!

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