By Fiona Ness on Tue 22 July 2014
in
Topical
Earlier this year Marks and Spencer launched their new website. Whilst this should be a good thing, and whilst M&S are convinced everything has gone to plan, some are referring to the new site as a nightmare. An opinion reflected by the 8.1% fall in online sales.
By Victoria Dyke on Tue 22 July 2014
in
CRM
As I began to research the ‘struggles of a sales rep’, a few typical problems quickly became clear.
By Victoria Dyke on Tue 08 July 2014
in
CRM
When does the cost of maintaining systems and processes become so unbearable that you cannot afford to not review and update them?
By Francesca Firth on Wed 04 June 2014
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Web & eCommerce
98% of all companies have a website but only 5% of website visitors will ever actually contact you.
By Francesca Firth on Wed 04 June 2014
in
Web Analytics
Don't know what you should be measuring? Take a look at our Web Analytics top tips...
By Fiona Ness on Thu 22 May 2014
in
Email Marketing
Marketing is quickly becoming more sophisticated. The number of emails sent each day is currently in excess of 144 billion. Not only does this make it harder to grab the attention of your audience, but it means that you can no longer get away with sending one mass email and hoping your audience takes a look.
By Francesca Firth on Thu 22 May 2014
in
Web Analytics
Data is extremely valuable for marketing and ‘using your data effectively’ is one of the hottest topics of the moment.
By Stuart McLaren on Thu 08 May 2014
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Web & eCommerce
I speak to many businesses who tell me ‘that’s very interesting Stuart, but our business really isn’t suitable for trading online’. The truth is that this is rarely the case, the issue is more about the perception of trading online.
By Francesca Firth on Thu 08 May 2014
in
Web & eCommerce
The B2B sector often finds itself following the trends set by B2C markets. However, a recent report from Forrester suggests that in the very near future B2B eCommerce will secure its place online and may even outperform B2C in terms of growth.
By Victoria Dyke on Thu 24 April 2014
in
Web & eCommerce
Last year it was reported that B2B eCommece sales were more than twice the size of B2C, smashing all predictions in 2013.