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5 biggest mistakes made by companies in 2013

By Francesca Firth on Fri 10 January 2014 in Topical

Over recent years we have seen a lot of prominent high street stores closing their doors. 

ProspectSoft awarded Microsoft Hosting Partnership!

By Victoria Dyke on Wed 08 January 2014 in CRM

ProspectSoft have been a solution provider for Small Business, specialising in server and cloud based CRM, eCommerce, eMail Marketing and Mobile solutions and have recently been recognised by Microsoft for their software excellence and ability to certify products on Windows platforms.

What is your top tip for small businesses using a CRM solution?

By Victoria Dyke on Wed 08 January 2014 in CRM

2013 showed an increase in SME’s adopting CRM solutions, in the main for reasons such as sales management, marketing campaigns, data management, customer service and general process.

Does your CRM still meet your business needs?

By Hanna Woodward on Thu 19 December 2013 in CRM

Evolution, the change in characteristics of a population through a historical process. 

It’s a valid email address so why did it bounce?

By Fiona Ness on Wed 18 December 2013 in Email Marketing

I’ve heard this question a lot, not just from customers but at conferences and seminars. 

9 Reasons Why I Recently Deleted Emails

By Fiona Ness on Tue 17 December 2013 in Email Marketing

I get an average of 60 emails a day, and that’s just to one inbox. Most of them go unread or get deleted. So in aid of this post I made a conscious effort to look at my emails and work out exactly what it was that made me pass them by or worse hit delete.

Make your website work for you

By Fiona Ness on Mon 16 December 2013 in Web Analytics

Last time we spoke about web analytics I left you with the idea that your website could be generating leads for you 24 hours a day 7 days a week.

Who runs the world? Google, well the online world…

By Fiona Ness on Fri 13 December 2013 in Web & eCommerce

Obviously not just Google determine whether your site is good or bad, but they’re the key player. 

Could you increase spend and reduce abandoned web baskets?

By Fiona Ness on Thu 12 December 2013 in Web & eCommerce

You’ve moved your business online, your site looks great and all your products have cool images but your site just isn’t taking as many orders as you thought it would, or you were hoping for bigger orders. Sound familiar?

Big Data or Good Data, what should you be thinking about?

By Fiona Ness on Mon 09 December 2013 in CRM

Over the last couple of years the term ‘Big Data’ has become a hot topic. What isn’t clear is, is this all just hype or are we on the brink of something fantastic? Well if I’m honest I don’t know.

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