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Data is King

By Victoria Dyke on Tue 08 October 2013 in CRM

As we are being told more and more not to ‘sell’, it is clear that data is becoming an even more crucial part of our B2B sales and marketing strategies.

What increases your SPAM Score?

By Jessica Heald on Mon 30 September 2013 in Email Marketing

Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.

The F in Email Design

By Victoria Dyke on Mon 30 September 2013 in Email Marketing

Think about how you read an email, do you focus on every word? 

New Limits on Google Analytics

By Victoria Dyke on Mon 30 September 2013 in Web Analytics

On 23rd September Google announced they were to change keyword data provided in Google Analytics. Soon enough those ‘not provided’ search terms will make up 100% of the searches you see being made in your analytics tool.

What happens after your eMail audience clicks?

By Victoria Dyke on Tue 24 September 2013 in Email Marketing

The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more. 

Is eMail Marketing a dying trend?

By Jessica Heald on Mon 16 September 2013 in Email Marketing

With over 1 billion email users worldwide and over 730 million business inboxes in the UK alone, organisations know that eMail Marketing is something they cannot go without.

The Top 5 Things that will increase your eMail Marketing results

By Victoria Dyke on Mon 16 September 2013 in Email Marketing

eMail Marketing can soak up time and expense, but in reality there are 5 simple things to focus on that will increase the results of your campaigns.

Are you getting the intelligence that you need from your Sales & Marketing system?

By Victoria Dyke on Tue 03 September 2013 in CRM

Or is it an expensive – Name, Address, and Notepad system?…

Sales teams – bless them, they are simple beings at heart.

By Victoria Dyke on Tue 03 September 2013 in Sales

Getting the Sales team to adopt a CRM system, and  really use it, is quite often one of the biggest hurdles faced in implementing a new solution for your business.

Full box CRM vs Empty box CRM

By Victoria Dyke on Tue 03 September 2013 in CRM

Pretty much all CRM implementations are based on the ‘Empty Box CRM’ model, where you start with effectively an empty system and you build the data as you go. – Seems perfectly sensible & viable?

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