By Victoria Dyke on Tue 08 October 2013 in CRM
As we are being told more and more not to ‘sell’, it is clear that data is becoming an even more crucial part of our B2B sales and marketing strategies.
By Jessica Heald on Mon 30 September 2013 in Email Marketing
Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.
By Victoria Dyke on Mon 30 September 2013 in Email Marketing
Think about how you read an email, do you focus on every word?
By Victoria Dyke on Mon 30 September 2013 in Web Analytics
On 23rd September Google announced they were to change keyword data provided in Google Analytics. Soon enough those ‘not provided’ search terms will make up 100% of the searches you see being made in your analytics tool.
By Victoria Dyke on Tue 24 September 2013 in Email Marketing
The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more.
By Jessica Heald on Mon 16 September 2013 in Email Marketing
With over 1 billion email users worldwide and over 730 million business inboxes in the UK alone, organisations know that eMail Marketing is something they cannot go without.
By Victoria Dyke on Mon 16 September 2013 in Email Marketing
eMail Marketing can soak up time and expense, but in reality there are 5 simple things to focus on that will increase the results of your campaigns.