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Branching away from Google

By Rob Rummond on Thu 18 November 2010 in Web Analytics

This post should really be in two parts as I want to discuss two quite different things. They do, however, both relate to Yahoo!

 

How does your company use email marketing?

By Rob Drummond on Tue 09 November 2010 in Email Marketing

This week, MarketingSherpa published results from an American survey of what American companies currently feel about email marketing. 

Still not convinced you can make money with eCommerce?

By Rob Drummond on Mon 01 November 2010 in Web & eCommerce

A new study commissioned by Google has suggested that online business now accounts for 7.2% of the UK’s gross domestic product (GDP) – approximately £100 billion a year. 

Monitor your SEO progress with Google Webmaster Tools

By Rob Drummond on Wed 29 September 2010 in Web Analytics

As I’ve talked about in a previous post, the way Google ranks pages is now changing. 

Adding Value for our Clients

By Nicola Macdonald on Fri 17 September 2010 in CRM

*Editors note: Are you looking for a more rewarding way of doing business? Today’s guest post from Nicola Macdonald looks at adding more value to your business.*

Google Instant – latest fad or search revolution?

By Rob Drummond on Thu 09 September 2010 in Web Analytics

The new Google Instant seems to have made a large splash. For those who haven’t seen it yet, Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.

SEO – focusing on what’s important

By Rob Drummond on Wed 01 September 2010 in Web & eCommerce

I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important.

Adwords Tip 2 – Set up conversion tracking

By Rob Drummond on Mon 16 August 2010 in Web Analytics

Conversion tracking is crucial...

How to use Split Testing to improve your Email Marketing Campaigns

By Lorna Bladen on Tue 10 August 2010 in Email Marketing

Do you spend hours planning email campaigns as a method to generate new business opportunities; only to find that they continuously deliver the same poor response rates?

Adwords Tip 1: Seperate your search and content campaigns

By Rob Drummond on Mon 09 August 2010 in Web Analytics

Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

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