By Rob Drummond on Fri 25 March 2011 in Marketing
If you use Google Analytics, monitoring your traffic sources is a great idea. And if you only have one domain, Analytics works fine out of the box.
By Rob Drummond on Wed 16 March 2011 in CRM
If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.
By Rob Drummond on Thu 24 February 2011 in CRM
Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?
By Rob Drummond on Mon 24 January 2011 in Web & eCommerce
Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.
By Andrew Ardron on Tue 11 January 2011 in Marketing
The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.