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How to make your email marketing more effective

By Rob Drummond on Tue 07 February 2012 in Email Marketing

I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.

eCommerce Best Practice: The Secrets Behind the Success

By Stuart McLaren on Tue 31 January 2012 in Web & eCommerce

Which products and services sell successfully in the online model and why?

What do you think the top selling product type is online? I’ll share that with you in a minute…

‘Integrated Email Marketing’; the hidden way email marketing can spike your sales

By Rob Drummond on Fri 11 November 2011 in Email Marketing

Our last post looked at how to get your emails opened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.

Why NOT to send bulk emails through your own ISP

By Rob Drummond on Fri 28 October 2011 in Email Marketing

If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…

Content Management System: The real reason you should be using one

By Rob Drummond on Fri 09 September 2011 in Web & eCommerce

If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...

Email client preview panes friend or foe?

By Peter Slot on Tue 24 May 2011 in Email Marketing

Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…

What kind of marketing do you want to invest in?

By Rob Drummond on Wed 20 April 2011 in Email Marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker, 35th United States Postmaster General

Why would you ever NOT want free software?

By Rob Drummond on Thu 24 February 2011 in CRM

Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?

Keeping an eye on ecommerce trends…

By Rob Drummond on Mon 24 January 2011 in Web & eCommerce

Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.

Creating Successful Job Descriptions For SME (5-100 Employee) Businesses

By Andrew Ardron on Tue 11 January 2011 in Marketing

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.

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