By Rob Drummond on Tue 07 February 2012
in
Email Marketing
I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.
By Stuart McLaren on Tue 31 January 2012
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Web & eCommerce
Which products and services sell successfully in the online model and why?
What do you think the top selling product type is online? I’ll share that with you in a minute…
By Rob Drummond on Fri 11 November 2011
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Email Marketing
Our last post looked at how to get your emails opened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.
By Rob Drummond on Fri 28 October 2011
in
Email Marketing
If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…
By Rob Drummond on Fri 09 September 2011
in
Web & eCommerce
If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...
By Peter Slot on Tue 24 May 2011
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Email Marketing
Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…
By Rob Drummond on Wed 20 April 2011
in
Email Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker, 35th United States Postmaster General
By Rob Drummond on Thu 24 February 2011
in
CRM
Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?
By Rob Drummond on Mon 24 January 2011
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Web & eCommerce
Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.
By Andrew Ardron on Tue 11 January 2011
in
Marketing
The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.