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Is your Adwords campaign leaking cash?

By Rob Drummond on Fri 07 January 2011 in Web Analytics

If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically. 

Better Email Marketing in 2011

By Rob Drummond on Thu 16 December 2010 in Email Marketing

There’s a lot of hot air and half-truths written about email marketing, particularly surrounding whether it ‘works’. 

 

Branching away from Google

By Rob Rummond on Thu 18 November 2010 in Web Analytics

This post should really be in two parts as I want to discuss two quite different things. They do, however, both relate to Yahoo!

 

How does your company use email marketing?

By Rob Drummond on Tue 09 November 2010 in Email Marketing

This week, MarketingSherpa published results from an American survey of what American companies currently feel about email marketing. 

Still not convinced you can make money with eCommerce?

By Rob Drummond on Mon 01 November 2010 in Web & eCommerce

A new study commissioned by Google has suggested that online business now accounts for 7.2% of the UK’s gross domestic product (GDP) – approximately £100 billion a year. 

Monitor your SEO progress with Google Webmaster Tools

By Rob Drummond on Wed 29 September 2010 in Web Analytics

As I’ve talked about in a previous post, the way Google ranks pages is now changing. 

Adding Value for our Clients

By Nicola Macdonald on Fri 17 September 2010 in CRM

*Editors note: Are you looking for a more rewarding way of doing business? Today’s guest post from Nicola Macdonald looks at adding more value to your business.*

Google Instant – latest fad or search revolution?

By Rob Drummond on Thu 09 September 2010 in Web Analytics

The new Google Instant seems to have made a large splash. For those who haven’t seen it yet, Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.

SEO – focusing on what’s important

By Rob Drummond on Wed 01 September 2010 in Web & eCommerce

I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important.

Adwords Tip 2 – Set up conversion tracking

By Rob Drummond on Mon 16 August 2010 in Web Analytics

Conversion tracking is crucial...

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