By Stuart McLaren on Wed 09 May 2012
in
CRM
Most companies are either thinking of implementing, or are currently using a CRM system. Research shows that for those already using a CRM system, many have not realised the importance and potential benefits of integration with their back office accounting system.
By Stuart McLaren on Thu 26 April 2012
in
CRM
Our first CRM Best Practice blog explained that the right way to go about a CRM project is to forget about the detail to begin with and concentrate on the bigger picture.
By Stuart McLaren on Thu 12 April 2012
in
CRM
How many times have we all heard about failed CRM projects? How many times in fact have we heard about failed, over-budget or under-performing IT Projects? Plenty I am sure!
By Stuart McLaren on Tue 28 February 2012
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Web & eCommerce
For those of you that have been following this series, you will have probably already guessed what the number one answer to this question is.
By Rob Dummond on Tue 21 February 2012
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Web & eCommerce
As a company that offers a paid content management solution, a frequent question we hear is ‘why pay for it?’
By Stuart McLaren on Tue 14 February 2012
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Web & eCommerce
How do I even decide on a layout?
You want to stand out.
By Rob Drummond on Tue 07 February 2012
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Email Marketing
I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.
By Stuart McLaren on Tue 31 January 2012
in
Web & eCommerce
Which products and services sell successfully in the online model and why?
What do you think the top selling product type is online? I’ll share that with you in a minute…
By Rob Drummond on Fri 11 November 2011
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Email Marketing
Our last post looked at how to get your emails opened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.
By Rob Drummond on Fri 28 October 2011
in
Email Marketing
If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…