By Rob Drummond on Tue 07 February 2012 in Email Marketing
I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.
By Stuart McLaren on Tue 31 January 2012 in Web & eCommerce
Which products and services sell successfully in the online model and why?
What do you think the top selling product type is online? I’ll share that with you in a minute…
By Rob Drummond on Mon 09 January 2012 in Web & eCommerce
If you are like almost every business in the UK, you are probably looking for ways to cut costs in 2012. What are the best ways to cut costs?
By Rob Drummond on Thu 08 December 2011 in Email Marketing
Has your business ever run a pay-per-click campaign? We would be interested to know, because in nearly every industry we have studied we have discovered the price of a click is rising.
By Rob Drummond on Fri 11 November 2011 in Email Marketing
Our last post looked at how to get your emailsopened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.
By Rob Drummond on Wed 02 November 2011 in Email Marketing
As I explained in the last article, getting your emails delivered is only the first piece of the puzzle. With corporate email users typically sending and receiving around 110 messages a day, getting your emails opened and read is a difficult task!
By Rob Drummond on Fri 28 October 2011 in Email Marketing
If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…
By Rob Drummond on Tue 27 September 2011 in Email Marketing
Facebook, Twitter, Linked In, Google Plus… the list of places to promote your business online is getting longer. So as a business, what is the most important skill you need online? The ability to use email effectively. Why?
By Rob Drummond on Fri 09 September 2011 in Web & eCommerce
If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...