By Rob Drummond on Fri 09 September 2011
in
Web & eCommerce
If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...
By Peter Slot on Tue 24 May 2011
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Email Marketing
Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…
By Rob Drummond on Wed 20 April 2011
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Email Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker, 35th United States Postmaster General
By Rob Drummond on Thu 24 February 2011
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CRM
Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?
By Rob Drummond on Mon 24 January 2011
in
Web & eCommerce
Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.
By Andrew Ardron on Tue 11 January 2011
in
Marketing
The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.
By Andrew Ardron on Wed 04 August 2010
in
Marketing
In Part I, we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.
By Andrew Ardron on Fri 23 July 2010
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Marketing
Find out how you can create a great mission statement for your business with these easy steps...
By Andrew Ardron on Fri 23 July 2010
in
Topical
THE NUMBER ONE RULE, THE BIG ONE
The number one rule with organisation charts is make sure you have one before you need one.