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‘Integrated Email Marketing’; the hidden way email marketing can spike your sales

By Rob Drummond on Fri 11 November 2011 in Email Marketing

Our last post looked at how to get your emailsopened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.

How to get your emails opened and read

By Rob Drummond on Wed 02 November 2011 in Email Marketing

As I explained in the last article, getting your emails delivered is only the first piece of the puzzle. With corporate email users typically sending and receiving around 110 messages a day, getting your emails opened and read is a difficult task!

Why NOT to send bulk emails through your own ISP

By Rob Drummond on Fri 28 October 2011 in Email Marketing

If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…

What is the most profitable skill you can master online?

By Rob Drummond on Tue 27 September 2011 in Email Marketing

Facebook, Twitter, Linked In, Google Plus… the list of places to promote your business online is getting longer. So as a business, what is the most important skill you need online? The ability to use email effectively. Why?

Content Management System: The real reason you should be using one

By Rob Drummond on Fri 09 September 2011 in Web & eCommerce

If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...

Not convinced about eCommerce? Consider this…

By Peter Slot on Thu 11 August 2011 in Web & eCommerce

I recently had to make a trip to Halfords. 

Email client preview panes friend or foe?

By Peter Slot on Tue 24 May 2011 in Email Marketing

Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…

What kind of marketing do you want to invest in?

By Rob Drummond on Wed 20 April 2011 in Email Marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker, 35th United States Postmaster General

Google Analytics: Avoiding ‘self-referrals’

By Rob Drummond on Fri 25 March 2011 in Marketing

If you use Google Analytics, monitoring your traffic sources is a great idea. And if you only have one domain, Analytics works fine out of the box.

How helpful is the new Google Adwords Dashboard? (And how this applies to CRM…)

By Rob Drummond on Wed 16 March 2011 in CRM

If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.

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