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How to use Split Testing to improve your Email Marketing Campaigns

By Lorna Bladen on Tue 10 August 2010 in Email Marketing

Do you spend hours planning email campaigns as a method to generate new business opportunities; only to find that they continuously deliver the same poor response rates?

Adwords Tip 1: Seperate your search and content campaigns

By Rob Drummond on Mon 09 August 2010 in Web Analytics

Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

Powerful Mission Statements – What? Why? How? – Part II

By Andrew Ardron on Wed 04 August 2010 in Marketing

In  Part I,  we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.

The changing game of Search Engine Optimisation

By Rob Drummond on Tue 27 July 2010 in Marketing

Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.

Powerful Mission Statements – What? Why? How? – Part I

By Andrew Ardron on Fri 23 July 2010 in Marketing

Find out how you can create a great mission statement for your business with these easy steps...

Creating a Successful Organisation Chart For SME (5-100 Employee) Businesses

By Andrew Ardron on Fri 23 July 2010 in Topical

THE NUMBER ONE RULE, THE BIG ONE

The number one rule with organisation charts is make sure you have one before you need one. 

Recent Posts

ProspectSoft’s CEO winner of the Finance Monthly Game Changers Awards 2018
By Jessica Marshall on Mon 11 June 2018
ProspectSoft’s CEO, Andrew Ardron, has been selected as the winner of the Finance Monthly Game Changer Awards 2018...
Andrew Ardron, CEO, winner of Finance Monthly CEO Awards 2018
By Jessica Marshall on Mon 11 June 2018
Andrew Ardron, CEO, has been chosen as the winner of the Finance Monthly CEO Awards 2018...
By Jessica Marshall on Thu 03 May 2018
ProspectSoft take home Best SME Employer for 6th time
By Jessica Heald on Mon 26 February 2018