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Adwords Tip 2 – Set up conversion tracking

By Rob Drummond on Mon 16 August 2010 in Web Analytics

Conversion tracking is crucial...

Adwords Tip 1: Seperate your search and content campaigns

By Rob Drummond on Mon 09 August 2010 in Web Analytics

Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

analytics, Google Adwords

Powerful Mission Statements – What? Why? How? – Part II

By Andrew Ardron on Wed 04 August 2010 in Marketing

In Part I, we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.

marketing tips, Mission statements

The changing game of Search Engine Optimisation

By Rob Drummond on Tue 27 July 2010 in Marketing

Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.

Marketing tips, search engine optimisation, SEO