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Keeping an eye on ecommerce trends…

By Rob Drummond on Mon 24 January 2011 in Web & eCommerce

Tesco reported last week that they are investing £20 million in a new 152,000 sq ft ecommerce distribution centre. Which by anyone’s standards (even a company the size of Tesco), is a significant investment. Tesco sell a huge amount of goods online, and are developing their own huge infrastructure to support this.

Creating Successful Job Descriptions For SME (5-100 Employee) Businesses

By Andrew Ardron on Tue 11 January 2011 in Marketing

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.

Is your Adwords campaign leaking cash?

By Rob Drummond on Fri 07 January 2011 in Web Analytics

If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically. 

Better Email Marketing in 2011

By Rob Drummond on Thu 16 December 2010 in Email Marketing

There’s a lot of hot air and half-truths written about email marketing, particularly surrounding whether it ‘works’. 

 

How does your company use email marketing?

By Rob Drummond on Tue 09 November 2010 in Email Marketing

This week, MarketingSherpa published results from an American survey of what American companies currently feel about email marketing. 

Google Instant – latest fad or search revolution?

By Rob Drummond on Thu 09 September 2010 in Web Analytics

The new Google Instant seems to have made a large splash. For those who haven’t seen it yet, Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.

SEO – focusing on what’s important

By Rob Drummond on Wed 01 September 2010 in Web & eCommerce

I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important.

Adwords Tip 2 – Set up conversion tracking

By Rob Drummond on Mon 16 August 2010 in Web Analytics

Conversion tracking is crucial...

Adwords Tip 1: Seperate your search and content campaigns

By Rob Drummond on Mon 09 August 2010 in Web Analytics

Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

Powerful Mission Statements – What? Why? How? – Part II

By Andrew Ardron on Wed 04 August 2010 in Marketing

In  Part I,  we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.

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