By Rob Drummond on Mon 16 August 2010 in Web Analytics
Conversion tracking is crucial...
By Rob Drummond on Mon 09 August 2010 in Web Analytics
Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.
By Rob Drummond on Tue 27 July 2010 in Marketing
Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.