By Rob Drummond on Fri 07 January 2011 in Web Analytics
If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically.
By Rob Drummond on Fri 07 January 2011 in Web Analytics
If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically.
By Rob Drummond on Thu 16 December 2010 in Email Marketing
There’s a lot of hot air and half-truths written about email marketing, particularly surrounding whether it ‘works’.
By Rob Drummond on Tue 09 November 2010 in Email Marketing
This week, MarketingSherpa published results from an American survey of what American companies currently feel about email marketing.
By Rob Drummond on Thu 09 September 2010 in Web Analytics
The new Google Instant seems to have made a large splash. For those who haven’t seen it yet, Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.
By Rob Drummond on Wed 01 September 2010 in Web & eCommerce
I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important.
By Rob Drummond on Mon 09 August 2010 in Web Analytics
Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.
By Rob Drummond on Tue 27 July 2010 in Marketing
Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.