By Rob Drummond on Fri 11 November 2011 in Email Marketing
Our last post looked at how to get your emails opened and read; not always a simple task! Today’s post looks beyond opens and clicks, at how combining this information with other customer data can give you an invaluable advantage.
By Rob Drummond on Wed 02 November 2011 in Email Marketing
As I explained in the last article, getting your emails delivered is only the first piece of the puzzle. With corporate email users typically sending and receiving around 110 messages a day, getting your emails opened and read is a difficult task!
By Rob Drummond on Fri 28 October 2011 in Email Marketing
If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…
By Rob Drummond on Tue 27 September 2011 in Email Marketing
Facebook, Twitter, Linked In, Google Plus… the list of places to promote your business online is getting longer. So as a business, what is the most important skill you need online? The ability to use email effectively. Why?
By Rob Drummond on Fri 09 September 2011 in Web & eCommerce
If you have never heard of a ‘content management system’, think it sounds scary, and don’t really know HTML, today’s post is for you. I won’t be teaching you HTML, or explaining how to use templates or CSS. I will however be explaining how a Content Management System (CMS) can generate...
By Peter Slot on Thu 11 August 2011 in Web & eCommerce
I recently had to make a trip to Halfords.
By Peter Slot on Tue 24 May 2011 in Email Marketing
Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…
By Rob Drummond on Wed 20 April 2011 in Email Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker, 35th United States Postmaster General
By Rob Drummond on Wed 16 March 2011 in CRM
If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.
By Rob Drummond on Thu 24 February 2011 in CRM
Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?
