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3 reasons Martinis have more in common with sales than you thought

By Stuart McLaren on Tue 09 June 2015 in Sales

Some of you, like me, might be lucky enough to remember Martini’s ‘anytime, anyplace, anywhere’ advert. 

If not, you should take a quick look here before you read on.

Although it might have been the beautiful people and sunshine that sticks in most of our minds, Martini actually had a very good point which believe it or not is relevant to your business today, particularly your sales team.

Research has shown that 24% of small businesses admit they do not have enough customer information to hand during a sale – not only does this mean they are underprepared, but this is likely to have a negative impact on your customer’s experience. So what do Martinis have to do with this? Well actually it’s the slogan that’s really relevant:

  1. Anytime… the right information
    Without the right information to hand your sales team will be ill-equipped and seem unprofessional. Giving them access to key customer information such as accounts, contacts, leads, active quotes, is vital to offer the level of service your customers expect. Plus, your sales team can be productive even when they’re not in the office.
  2. Anyplace… in the right hands
    It’s all very well your sales team having access to some information and your office team having access to some other information, but without a single view you still aren’t going to be able to achieve that high level of service. Everyone is still singing off different hymn sheets.
  3. Anywhere… from anywhere
    Whether your sales reps are in the office, on the road, in a service station or in the middle of the desert they should have access to key customer information. We don’t even think they should be limited to needing an internet connection.

Imagine this…

You’ve just turned up at one of your customer’s sites.

Meanwhile that same customer is ringing your office to complain about not receiving their order on time. They’re not at all happy, want answers and want their problem to be looked at immediately.

Blissfully unaware you wander in to what you’re assuming will be a good meeting but in actual fact face the full brunt of their anger because you don’t know what’s going on...

But with the Martini solution…

You turn up to one of your customer’s sites and before going in can be on top of their current situation, fully aware of any issues that might come up because you have access to up to date customer information regardless of location. This gives added confidence and professionalism to your approach – your customers will notice the difference.

Access to real time customer information not only means that your customers get the best possible service but you know you are working from the most up-to-date source of information. Whether that’s price lists, product specs or any other documents your sales team require.

By integrating your business and customer information, typically stored in your back office accounts system, into a single view, you can achieve just this, resulting in a more efficient sales process.

ProspectSoft CRM offers unparalleled integration to Access Dimensions, Exchequer, Pegasus Opera and Sage 50, helping you improve your business efficiency and offer a better service by allowing all users’ access important information in a user-friendly format. Mobile is a key part of all of our offerings – our solutions can be used for anything from looking up contact details, updating a lead or problem status, recording notes and conversations; to viewing order history, recent deliveries & outstanding orders or; when combined with eSales, even placing new orders on behalf of your customer.

ProspectSoft… anytime, anyplace, anywhere.