By Jess Heald on Tue 01 November 2016
in
Email Marketing

ProspectSoft has recently attended a number of events hosted by our partner, CommuniGator, whose email marketing platform can be integrated with our CRM software for informed marketing execution and reporting.
By Fiona Ness on Thu 22 May 2014
in
Email Marketing
Marketing is quickly becoming more sophisticated. The number of emails sent each day is currently in excess of 144 billion. Not only does this make it harder to grab the attention of your audience, but it means that you can no longer get away with sending one mass email and hoping your audience takes a look.
By Francesca Firth on Mon 17 February 2014
in
Email Marketing
Social Media has been on the horizon for years now and its potential as a marketing tool has led to huge shifts in the way that businesses communicate with their customers.
By Victoria Dyke on Mon 17 February 2014
in
Email Marketing
Find out the key trends for this year and what you need to be doing to improve your eMail Marketing...
By Fiona Ness on Wed 18 December 2013
in
Email Marketing
I’ve heard this question a lot, not just from customers but at conferences and seminars.
By Fiona Ness on Tue 17 December 2013
in
Email Marketing
I get an average of 60 emails a day, and that’s just to one inbox. Most of them go unread or get deleted. So in aid of this post I made a conscious effort to look at my emails and work out exactly what it was that made me pass them by or worse hit delete.
By Victoria Dyke on Thu 14 November 2013
in
Email Marketing
Our workshop last week was a roaring success!
By Jessica Heald on Mon 30 September 2013
in
Email Marketing
Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.
By Victoria Dyke on Mon 30 September 2013
in
Email Marketing
Think about how you read an email, do you focus on every word?
By Victoria Dyke on Tue 24 September 2013
in
Email Marketing
The aim of an email marketing campaign was always to generate as many clicks as possible. Not any more.