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10 articles in "Marketing".

5 ways to optimise your employee’s LinkedIn profile [INFOGRAPHIC]

By Rachel Pitman on Mon 24 August 2015 in Marketing

The world of social media has given companies the ability to increase their reach, generate trust and engage with potential prospects...

5 of the best #BizTips on the internet

By Fiona Ness on Tue 09 June 2015 in Marketing

#BizTips – a way for businesses and individuals to categorise their tips, advice and suggestions on social media.

3 ways social media can affect your SEO

By Rachel Pitman on Thu 02 April 2015 in Marketing

So you’ve heard of SEO, and you’ve probably heard of social media. Why are they being mentioned in the same sentence you’re asking and what do they have to do with each other?

Is your Digital Marketing Strategy more than just a Side Salad?

By Victoria Dyke on Thu 13 February 2014 in Marketing

Many companies are still seeing digital marketing as a nice freebie or gimmick that they use noncommittally, just because they might as well. 

What should you spend your marketing budget on in 2012?

By Rob Drummond on Wed 14 December 2011 in Marketing

The Christmas period is a time when smart businesses review the year, and make plans for the next. As you know, every business suffers from two limiting factors – time and money! 

Google Analytics: Avoiding ‘self-referrals’

By Rob Drummond on Fri 25 March 2011 in Marketing

If you use Google Analytics, monitoring your traffic sources is a great idea. And if you only have one domain, Analytics works fine out of the box.

Creating Successful Job Descriptions For SME (5-100 Employee) Businesses

By Andrew Ardron on Tue 11 January 2011 in Marketing

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.

Powerful Mission Statements – What? Why? How? – Part II

By Andrew Ardron on Wed 04 August 2010 in Marketing

In  Part I,  we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.

The changing game of Search Engine Optimisation

By Rob Drummond on Tue 27 July 2010 in Marketing

Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.

Powerful Mission Statements – What? Why? How? – Part I

By Andrew Ardron on Fri 23 July 2010 in Marketing

Find out how you can create a great mission statement for your business with these easy steps...

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