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13 articles in "Web Analytics".

A beginner’s guide to web analytics: 5 metrics to measure

By Francesca Firth on Wed 04 June 2014 in Web Analytics

Don't know what you should be measuring? Take a look at our Web Analytics top tips...

3 rules for capturing the right data

By Francesca Firth on Thu 22 May 2014 in Web Analytics

Data is extremely valuable for marketing and ‘using your data effectively’ is one of the hottest topics of the moment. 

Make your website work for you

By Fiona Ness on Mon 16 December 2013 in Web Analytics

Last time we spoke about web analytics I left you with the idea that your website could be generating leads for you 24 hours a day 7 days a week.

Why is your website so important?

By Fiona Ness on Wed 04 December 2013 in Web Analytics

I’m sure at one point or another we have all been guilty of setting up a website and just hoping it does the job you want it to.

Google announce new algorithm

By Victoria Dyke on Sun 13 October 2013 in Web Analytics

Known as Hummingbird, Google have recently announced a brand-new search engine algorithm.

New Limits on Google Analytics

By Victoria Dyke on Mon 30 September 2013 in Web Analytics

On 23rd September Google announced they were to change keyword data provided in Google Analytics. Soon enough those ‘not provided’ search terms will make up 100% of the searches you see being made in your analytics tool.

Streamline your Web Analytics with CRM

By Emma Hart on Fri 24 May 2013 in Web Analytics

3 reasons why you should streamline your Web Analytics with your CRM solution...

Become the Elite of the B2B Tweet

By Emma Hart on Mon 13 May 2013 in Web Analytics

With a user base that has rapidly doubled that of LinkedIn at more than 200 million users and with more than a whopping 170 billion Tweets since its birth in 2006, it is increasingly becoming a B2B platform for consumer campaigns and engagement with prospects and customers.

Add Even More Intelligence to your Email Campaigns

By Emma Hart on Mon 29 April 2013 in Web Analytics

Big Brother is watching you!

Is your Adwords campaign leaking cash?

By Rob Drummond on Fri 07 January 2011 in Web Analytics

If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically. 

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