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84 articles tagged with "B2B".

Stepping into the Virtual Selling Sphere

By Imogen Lloyd on Wed 21 September 2022 in Sales



Adapting to the digital sphere of business can be overwhelming for even the most experienced sales teams. However, converting to virtual sales can offer your team a diverse assortment of fresh possibilities and opportunities. Whether you’re struggling to virtually build customer relationships or competing to retain the attention of your prospects, following these tips will increase the productivity of your sales process.

How Every Department Can Benefit from a CRM

By Olivia Mascarenhas on Tue 23 August 2022 in CRM

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CRM systems are typically aimed at strengthening processes within Sales and Marketing teams. But a great CRM system shouldn’t operate as a silo – it should be a tool that all key functions of the business can use to excel in their role.

Demystifying the Magic Matrix

By Jessica Nash on Thu 18 August 2022 in CRM



Totally mystified about the Magic Matrix? Let us introduce the concept and why it’s the ultimate upsell and cross-selling tool for B2B wholesalers, distributors and manufacturers.

The ROI of SaaS for Product Businesses

By Lucy Crossland on Tue 09 August 2022 in SaaS



No matter what type of products you sell, when you implement a new system in the business, it needs to pay off. Actually calculating ROI is one thing, but investment in new software shouldn’t just be about money.

Key Considerations for a CRM Implementation

By Lucy Crossland on Fri 08 July 2022 in CRM

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Choosing and implementing a CRM system takes time and consideration, and when there are hundreds of options to choose from, it can be tricky to know where to start. Whether you’ve used a CRM before, or are looking to build the right tech stack for your business from scratch, here are some key considerations that’ll help you save time, and critically, help you make the right choice.

Don't Make After Sales an Afterthought

By Eleanor Akester on Fri 01 July 2022 in Sales

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Given that winning a sale is viewed as so critical to business success, it’s all too easy to fall into the trap of making after sales an afterthought. But, with the right tools and processes in place, Customer Service teams can be better equipped in their battle against dissatisfaction.

3 Ways a Stock-Aware CRM can Help Grow your B2B Product Business

By Lucy Crossland on Tue 28 June 2022 in CRM

3-ways-stock-aware-crm-can-help-your-b2b-product-business-grow

For a B2B Wholesaler, Manufacturer or Distributor, the needs of a CRM could not be more different to a service-based business. Beyond needing the “traditional” CRM requirements that most CRMs offer, they have unique and distinct differences that require a more specialised CRM that goes beyond just storing customer information and tracking sales enquiries.

5 CRM Usage Errors to Avoid

By Olivia Mascarenhas on Thu 21 April 2022 in CRM



A great CRM system for a product business should mean your sales and services team are fully Stock-Aware. But there's the potential for small yet avoidable usage errors. To ensure you aren't falling into these mistakes, we've compiled a list of the top 5 most common CRM usage errors you should avoid.

Leveraging RFM: Using your "Champions" for Growth

By Lucy Crossland on Thu 07 April 2022 in Wholesale & Distribution



RFM analysis has become a crucial tool for effectively segmenting your customer base, in particular identifying your "Champion" customers. These customers offer unique opportunities for business growth. So how exactly can you make the most of this positive relationship to drive business growth?

Subscribe to Success: Why Onboarding is Key to Effective Software Adoption

By Chloe Baybutt on Thu 31 March 2022 in Wholesale & Distribution



Whilst onboarding often comes at a price, the long-term RIO to be gained from a quality onboarding experience is undeniable. Have a read of just 3 reasons why onboarding is great for effective software adoption...

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