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1 article tagged with "Customer Acquisition".

Customer Acquisition vs. Customer Retention: Where Should your Efforts Lie?

By Khaula Ahmad on Fri 03 May 2024 in Sales



Mastering the balance between customer acquisition and retention is challenging for any business. Currently, the scales tip towards acquisition despite 65% of business coming from existing customers for most companies according to Forbes – in this blog we’ll explore why this is and how to use it to your advantage. 

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