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2 articles tagged with "Customer Retention".

Customer Acquisition vs. Customer Retention: Where Should your Efforts Lie?

By Khaula Ahmad on Fri 03 May 2024 in Sales



Mastering the balance between customer acquisition and retention is challenging for any business. Currently, the scales tip towards acquisition despite 65% of business coming from existing customers for most companies according to Forbes – in this blog we’ll explore why this is and how to use it to your advantage. 

Finding the Missing Link: The #1 Pitfall for B2B Product Sellers

By Jessica Nash on Thu 02 March 2023 in Blog

Finding the Missing Link: The #1 Pitfall for B2B Product Sellers

No matter how good your marketing, quoting and order-taking processes are, some customers will inevitably look elsewhere for other products and suppliers. But for B2B product sellers, spotting that is hard, and yet doing so quickly is essential for customer retention.

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