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1 article tagged with "Data Integrity".

The Importance of CRM Data Integrity

By Olivia Smith on Thu 23 March 2023 in CRM

The Importance of CRM Data Integrity

Data is the heart of all CRM systems and, when input correctly, can be utilised to heighten product, customer, and sales awareness. But data can be affected by a whole host of variables that can’t always be controlled by an automated system. So, how can CRM help when your data becomes faulty?

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