By Lucy Crossland on Thu 07 April 2022 in Wholesale & Distribution

RFM analysis has become a crucial tool for effectively segmenting your customer base, in particular identifying your "Champion" customers. These customers offer unique opportunities for business growth. So how exactly can you make the most of this positive relationship to drive business growth?

By Jessica Heald on Thu 24 March 2022 in Wholesale & Distribution

A leaky bucket in your business is likely draining the profit out of your business faster you can bring customers in. But how do you know who's at risk of being lost to competitors? And how can you analyse this information quickly, so you don't lose them for good?

By Lucy Crossland on Fri 26 November 2021 in Wholesale & Distribution

For B2B Wholesalers and Distributors, understanding your customers' buying patterns is essential for business growth and success. But it's easy to feel bombarded with acronyms and phrases, so we've put together a need-to-know, top 10 list of metrics for product businesses.

By Chloe Baybutt on Wed 20 October 2021 in Wholesale & Distribution

Many organisations still have their reservations when choosing software, so we’ve put together the top 4 turn-offs for businesses buying B2B software, and why you shouldn't write them off.

By Jessica Heald on Wed 11 March 2020 in Wholesale & Distribution

Let us explain what RFM is, why you should care about it, how to calculate and use it, and most importantly – how it impacts all 6 key strategies for growth and profitability in Wholesale, Distributor & Manufacturing businesses…