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2 articles tagged with "Google Adwords".

How helpful is the new Google Adwords Dashboard? (And how this applies to CRM…)

By Rob Drummond on Wed 16 March 2011 in CRM

If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.

Adwords Tip 1: Seperate your search and content campaigns

By Rob Drummond on Mon 09 August 2010 in Web Analytics

Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

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