By Lucy Crossland on Thu 07 April 2022
in
Wholesale & Distribution
RFM analysis has become a crucial tool for effectively segmenting your customer base, in particular identifying your "Champion" customers. These customers offer unique opportunities for business growth. So how exactly can you make the most of this positive relationship to drive business growth?
By Jessica Heald on Tue 24 March 2020
in
Wholesale & Distribution
The CRM market is a minefield. But for Wholesalers, Distributors & Manufacturers, the choice is clear.
By Jessica Heald on Wed 11 March 2020
in
Wholesale & Distribution
Let us explain what RFM is, why you should care about it, how to calculate and use it, and most importantly – how it impacts all 6 key strategies for growth and profitability in Wholesale, Distributor & Manufacturing businesses…