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3 articles tagged with "Manufacturing".

Leveraging RFM: Using your "Champions" for Growth

By Lucy Crossland on Thu 07 April 2022 in Wholesale & Distribution



RFM analysis has become a crucial tool for effectively segmenting your customer base, in particular identifying your "Champion" customers. These customers offer unique opportunities for business growth. So how exactly can you make the most of this positive relationship to drive business growth?

Why CRM systems like Salesforce, Zoho, Insightly & Pipedrive don’t work for Wholesale, Distributor & Manufacturing Businesses

By Jessica Heald on Tue 24 March 2020 in Wholesale & Distribution

Why-CRM-systems-like-Salesforce,-Zoho,-Insightly-&-Pipedrive-don’t-work-for-Wholesale-Distributor-&-Manufacturing-Businesses

The CRM market is a minefield. But for Wholesalers, Distributors & Manufacturers, the choice is clear.

Using RFM Segmentation to Grow your Wholesale, Distributor or Manufacturing business

By Jessica Heald on Wed 11 March 2020 in Wholesale & Distribution

Using RFM Segmentation to Grow your Wholesale, Distributor or Manufacturing business

Let us explain what RFM is, why you should care about it, how to calculate and use it, and most importantly – how it impacts all 6 key strategies for growth and profitability in Wholesale, Distributor & Manufacturing businesses…

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