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31 articles tagged with "email marketing".

eMail Marketing: Why should you pay attention to on this series?

By Stuart McLaren on Thu 12 July 2012 in Email Marketing

Why email is still the popular choice...

How to make your email marketing more effective

By Rob Drummond on Tue 07 February 2012 in Email Marketing

I debated using a different title for today’s article, as the word ‘effective’ has become something of a cliché. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.

What should you spend your marketing budget on in 2012?

By Rob Drummond on Wed 14 December 2011 in Marketing

The Christmas period is a time when smart businesses review the year, and make plans for the next. As you know, every business suffers from two limiting factors – time and money! 

How email marketing can counter rising pay per click prices…

By Rob Drummond on Thu 08 December 2011 in Email Marketing

Has your business ever run a pay-per-click campaign? We would be interested to know, because in nearly every industry we have studied we have discovered the price of a click is rising.

How to get your emails opened and read

By Rob Drummond on Wed 02 November 2011 in Email Marketing

As I explained in the last article, getting your emails delivered is only the first piece of the puzzle. With corporate email users typically sending and receiving around 110 messages a day, getting your emails opened and read is a difficult task!

Why NOT to send bulk emails through your own ISP

By Rob Drummond on Fri 28 October 2011 in Email Marketing

If you’re like most businesses, email is already a key part of your marketing strategy. However, if you send a lot of emails you may be sitting on a ticking time-bomb…

What is the most profitable skill you can master online?

By Rob Drummond on Tue 27 September 2011 in Email Marketing

Facebook, Twitter, Linked In, Google Plus… the list of places to promote your business online is getting longer. So as a business, what is the most important skill you need online? The ability to use email effectively. Why?

Email client preview panes friend or foe?

By Peter Slot on Tue 24 May 2011 in Email Marketing

Year: Circa 2004. Before Microsoft Outlook introduced the email preview pane…

What kind of marketing do you want to invest in?

By Rob Drummond on Wed 20 April 2011 in Email Marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker, 35th United States Postmaster General

Better Email Marketing in 2011

By Rob Drummond on Thu 16 December 2010 in Email Marketing

There’s a lot of hot air and half-truths written about email marketing, particularly surrounding whether it ‘works’. 

 

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