The Federation of Wholesale Distributors (FWD) is the trade association for food and drink wholesalers in the UK, providing a platform to improve efficiency, understanding and communication between product suppliers, wholesalers and their customers.

Andrew Ardron, CEO of ProspectSoft, said; “Having worked with hundreds of small to medium-sized Wholesalers and Distributors, and established ourselves as the #1 Stock-Aware CRM specifically for these types of businesses, we knew it was the perfect time to join the FWD to further demonstrate our commitment and expertise. We know that our membership will not only provide us with new insights into the unique challenges these businesses face, but will enable us to share success stories from businesses just like those who are members of this group. With well over 25 years’ experience in CRM and helping product businesses become more profitable and successful, we look forward to sharing educational content with members, like webinars and blogs with the FWD, centred around business growth for Wholesalers and Distributors.”

James Bielby, Chief Executive for the FWD, commented on the new partnership; “We are delighted to welcome ProspectSoft to FWD as a Supplier Member. Joining FWD demonstrates ProspectSoft’s commitment to our sector, and gives them an opportunity to showcase their CRM offer, which will help our wholesale members to sell more products to more customers.”

For more information about the FWD community, visit their website here.