We're delighted to share that Prospect CRM has won the CRM category at the Global Tech Awards 2026 — an independent recognition of the products making a genuine, measurable difference for the businesses that use them.
Prospect CRM is a stock-aware CRM for B2B wholesalers, distributors, and manufacturers who sell physical products from inventory, now part of The Access Group. Its distinguishing trait is real-time inventory awareness: it pulls stock, pricing, and order data from systems like Unleashed, Xero, QuickBooks, and Cin7 into the quoting and sales workflow, so reps do not quote on stock that is not there. For product businesses, that integration is the entire point.
The judging panel praised the strength of Prospect CRM's submission, highlighting the quality and credibility of the customer evidence behind it:
"This is a compelling ROI case supported by strong customer evidence. The submission clearly demonstrates measurable business outcomes across revenue growth, profitability, operational efficiency, and productivity. The emphasis on delivering value from day one is a clear differentiator, and the use of quantified customer results makes the claims credible and persuasive. The entry effectively shows how Prospect CRM translates product capabilities into tangible commercial impact." - Global Tech Award Judges
The Global Tech Awards recognise products that demonstrate innovation in customer experience, a seamless and intuitive user experience, and strong core CRM capabilities. To win in the CRM category, Prospect CRM was recognised for:
- Its fit and focus for Small and Medium Businesses (SMBs)
- Its usability for those unfamiliar with CRM systems
- Its essential integrations commonly used by SMBs
- Its affordability and ROI potential for SMBs
Stuart McLaren, Head of Operations at Prospect CRM, said: "Winning at the Global Tech Awards is a fantastic recognition for the whole team. What makes this one particularly meaningful is that the judges focused on real customer outcomes — not just features. That's exactly what Prospect CRM is built around. We want our customers to see the difference from day one, and it's great to have that validated by an independent panel."
About the Global Tech Awards
The Global Tech Awards celebrate technology products and companies that are pushing the boundaries of what's possible. The CRM category recognises solutions that deliver innovation in customer experience, ease of use, and strong core CRM functionality.
To view the full list of 2026 winners: Global Tech Awards 2026 Winners
Interested in seeing what Prospect CRM could do for your business? Book a free demo or start a free trial today.