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2 articles tagged with "B2C".

Catering for both B2B and B2C audiences

By Jessica Marshall on Fri 27 October 2017 in Web & eCommerce

You may think that you can implement the same marketing methods for both your B2C and B2B audiences. Or, maybe you think that you have to choose between your B2B and B2C clients when creating a website. But it doesn’t have to be that way… 

What is B2C eCommerce teaching B2B?

By Victoria Dyke on Mon 21 October 2013 in Web & eCommerce

Typically, B2B eCommerce has focused on existing customers (our primary audience) who make repeat purchases on a regular basis. 

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