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4 articles tagged with "Marketing".

Buying Without Blindfolds

By Stuart McLaren on Tue 27 June 2017 in CRM

In the 1970s, the blind taste test was a staple theme of TV advertising. Ordinary consumers were blindfolded, fed similar products and asked to choose which one they liked best.

September events: how we work with our partners

By Jess Heald on Tue 01 November 2016 in Email Marketing

ProspectSoft has recently attended a number of events hosted by our partner, CommuniGator, whose email marketing platform can be integrated with our CRM software for informed marketing execution and reporting. 

4 questions you should ask every customer

By Lauren Hines on Tue 03 May 2016 in Web & eCommerce

How long does it take you to come up with your marketing plans? Hours? Days? Maybe even months? Working out how to attract prospects to your business isn’t always easy but it could be. You just need to enlist the help of your existing customers.

What kind of marketing do you want to invest in?

By Rob Drummond on Wed 20 April 2011 in Email Marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker, 35th United States Postmaster General

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